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How can brands embrace sustainability in meaningful and believable ways?

with Karen Chen, Christian Thompson, and Charles Gaenslen

4 in 10 Americans said the pandemic has made them more likely to take an active part in environmental causes. Question is, where do brands fit in? In this episode, industry experts from Clorox, Goodyear, and Loftex share how sustainability plays a part in their businesses -- from internal processes to their products on the shelves – and offer advice on putting a longterm environmental commitment into action.

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This episode features

Karen Chen

Karen Chen
Director, Research & Insights
Clorox

Karen is an insights leader with 20 years of experience with a proven track record in the CPG industry spanning upstream innovation, brand/ base franchise, and go-to-market execution. 


Christian Thompson

Christian Thompson
Director of Insights and Category Management
The Goodyear Tire & Rubber Company

An insights professional with expertise finding growth opportunities in data and insights, then developing category strategy for activation. He is passionate about building and managing high performing teams and is known for his servant leadership approach


Charles Gaenslen

Charles Gaenslen
CEO
Loftex

At a mature 3rd generation family-owned home fashion company, Charles guided the company through an intense focus on efficient pick-pack distribution, using technology, modern distribution systems and organizational change. 

More resources

Video

Video: Rethinking Sustainability: Defining new strategies for brands

Even in the darkest hours of the pandemic, sustainability remained a key concern of US consumers. But what value does sustainability really bring to brands in 2021? How can brands embrace sustainability in meaningful and believable ways — without over- or under-investing?

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.