This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim Kenyon breaks down how far we’ve come since then, and most importantly, where we are going. From hybrid cars and recycled clothing to zero-waste homes- how important is the environment to consumers? And how will COVID-19 affect their attitudes and efforts towards a “greener” world?
Tim consults with Fortune 100 Companies, Governments, and Non-Profits looking to understand the public’s attitudes towards a range of consumer trends through GfK’s Consumer Life Global and US studies. Tim has a particular interest and expertise in brand driven sustainability and environmental protection efforts. Tim has been quoted in many top tier media outlets including American Public Media’s Marketplace Report, MSNBC, and the Financial Times.
From sanitary wipes to walks in the park -- the Coronavirus crisis is remaking Americans' relationship to the world around them. In this new ebook, Tim Kenyon of GfK Consumer Life looks at the state of environmentalism in the US, how people are already changing their habits and beliefs during today's lockdown, and whether this unprecedented crisis will give Americans new passion for sustainable behaviors and attitudes.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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