PODCAST / EPISODE 67
Why Data Silos Should Be Marketing’s Public Enemy #1
featuring Rolfe Swinton
Sometimes, there is an otherworldly disconnect when marketers talk about data. In a recent GfK/CMO Council study, 80% of global marketing leaders asserted that data, analytics, and insights are very important to winning and retaining customers – yet only 12% reported being “extremely confident” in their own data systems. What is the ghostly force that is keeping whip-smart CMOs and insights pros from fulfilling their data potential?
In this session, GfK will reveal what companies can and should do to truly connect their data and drive marketing efficiency. Throughout, we will share best practices and inspiring examples to help brands connect data and make high-velocity decision making an everyday reality.
Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Consumer Outlook 2023 Guide
The full guide is now available to share to help brands set themselves up for success and help them understand what the 2023 consumer will be wanting and thinking.
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This episode features
Rolfe Swinton
VP, Data Innovation & Partnerships