PRODUCT: Ad Fit Optimizer
Advertising budgets and creative development times are constantly shrinking, but there is always intense pressure to create effective ad campaigns. Advertisers and agencies need a fresh approach to advertising pre-testing to ensure their creative executions meet their objectives. GfK’s Ad Fit Optimizer has been designed to accelerate and optimize your digital ad spend and overall campaign ROI by assessing the performance of your ads prior to campaign launch.
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