Understanding CBD Consumers

with Rachel Bonsignore & Jillian Andersen

CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet food. Experts from MRI-Simmons and GfK Consumer Life define CBD’s remarkable growth, profile its consumers, and reveal the forces and trends behind its rise.

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This episode features

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Rachel Bonsignore
Senior Consultant, GfK Consumer Life

At GfK, Rachel provides clients with actionable and future-focused insights on the consumer landscape across a wide variety of industries, from CPG and food to entertainment and retail.  She frequently speaks publicly on emerging consumer trends, most recently at the National Retail Federation’s 2020 Big Show and 2019 NXT digital conference.

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Jillian Andersen
Research Director

Jillian Andersen is a Research Director at MRI-Simmons. Her main focus is identifying and exploring drivers to consumer behavior in the changing media landscape and beyond. She loves using data as a storytelling tool and strives for the most compelling stories to help answer her clients business questions.

More resources


Study: National Cannabis Study

As cannabis comes to Main Street, the promise of this new marketplace seems almost unlimited. But to seize the moment effectively, marketers need to understand the full spectrum of cannabis users and non-users alike – from grandparents to hipsters. The National Cannabis Study cuts through the hype to provide a clear, unbiased view of cannabis as a cultural force and marketplace juggernaut. It provides insights that can directly guide both marketing actions and public policy, capturing the full range of opinions and desires on this potentially polarizing topic.

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.