As COVID-19 restrictions loosen, over half of Americans say that they will be cautious going back to everyday life, but what does "normal" look like now? In this episode, Managing Director, Stacy Bereck, shares the latest results of the Consumer Pulse study, which has been tracking consumer behaviors and attitudes on life in a pandemic since March of 2020. Tune in to hear the latest- including data on the newest segment, vaccinated vs. non-vaccinated consumers.
Stacy has over 25 years experience in marketing research. Stacy’s clients come to her to help them tackle their most challenging strategic business questions. During her career she has also served as the primary researcher, analyst, and writer for special trend reports on the environment, quality of life in America, media, generational behaviors, life-stage, grandparents, and the college and youth markets.
In the latest wave of the Consumer Pulse study, GfK found that some US consumers are daring to feel optimistic about their health, finances, and careers. But 57% also report that they will be cautious about going back out into the world – more than double the proportion who say they “can’t wait” to get out and do the things they have been missing.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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