Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old models in a time of upheaval.
Jola studies disruptions and innovation around the world to guide her clients on how to connect with today’s and tomorrow’s consumers, to pin-point high growth areas and tailor marketing strategies to future proof their business.
Jasmine is an expert on social media and the shifting influencers marketplace. Read her stories at emarketer.com
Follow Tara's conscious lifestyle brand The Conscious Connoisseur on Youtube, Instagram, Facebook, Pinterest, or on the official Conscious Connoisseur website's email list.
whitepaper
From ultra-rich Hollywood families to 10-year-olds un-boxing the latest hot toys – influencers have taken on many shapes and sizes with the rise of online video and marketing. But with the rise of COVID-19, trust-challenged consumers have come to question the authenticity of even the most approachable informants, changing the influencer game in radical, unexpected ways. In a new GfK Consumer Life eBook, Jola Burnett explores the dramatic transformation of influencers – their roles, their identities, and even their flesh-and-blood humanity.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.