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Smart Insights: Home and Living

Consumer goods retailers and manufacturers face a growing landscape of multi-channel savvy customers, who have an increasing desire and ability to research and compare products. 

In order to be successful, ‘home and living’ businesses (e.g. DIY / Home Improvement, Gardening, Lighting and Building, Furniture, Housewares, Sanitary) need to combine a full view of the major market trends with a granular understanding of consumer demand, purchasing behavior and key influencers.

We bring together Point of Sales tracking, innovative research methods, the ability to combine multiple, complex data sets and sharp industry analysis to explain what is happening at every touch point where shoppers interact with your brand, products or services.

By turning our deep market data and custom research into relevant business insights, we help you identify smart ways to maximize your competitive performance in the home and living industry.

Latest insights

Here you can find the latest insights for home and living industry. View all insights

    • 06/06/18
    • Home Appliances
    • Technology
    • Home and Living
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    Over half of US consumers prefer DIY approach to Smart Home technology

    In recent GfK research, more than half (52%) of consumers said they prefer to install their own Smart Home products – up from 43% in 2015. And 57% say they want to maintain these devices themselves, compared to 51% three years ago.
    • 04/16/18
    • Home Appliances
    • Technology
    • Home and Living
    • Trends and Forecasting
    • Smart Home
    • Tech Trends
    • United States
    • English

    Consumers prefer smartphones over digital home assistants as Smart Home controllers

    GfK’s 2018 Smart Home report for the US shows that nine in ten (89%) consumers see the smartphone as a controller of home products and services – up from 70% in 2015.
    • 03/16/18
    • Home Appliances
    • Technology
    • Home and Living
    • Consumer Panels
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    MRI data reveal differences between Google Home, Amazon Echo households

    New data from GfK MRI shows that average Google Home and Amazon Echo households sometimes have very different profiles
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United States
    • English

    The mood of the world today – what are people thinking?

    In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

General