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GfK United States Privacy Notice

Understand Your Privacy Rights

GfK takes the subject of consumer and respondent privacy very seriously. Our ability to collect accurate information on consumer preferences and attitudes depends largely on earning the trust of our survey respondents. We are committed to safeguarding your personal information. We will NOT use your personal identifying information to advertise, promote, or market goods or services directly to you without your permission.

We encourage you to review our privacy policies linked below to learn more about our privacy practices and your privacy rights.

Privacy Policies

GfK is committed to data privacy laws. As stated in our privacy policies, you may request access to your personal information or to have your personal information deleted by contacting us toll free at 800-209-8242, emailing your request to dpo.americas@gfk.com, or writing to us at the following address:

GfK US
Attn: Privacy Requests
200 Liberty Street, 4th Floor
New York, NY 10281

Do Not Sell My Personal Information

If you are a California resident and you do not want GfK to sell your personal information, pursuant to section 1798.135 of the California Consumer Privacy Act (the ”CCPA”), you are entitled to opt-out of such sale. To exercise this right, please complete the form below. You can also exercise this right by calling us toll-free at 800-209-8242, or by printing and completing this form, and mailing it to us at:

GfK US
Attn: Privacy Requests
200 Liberty Street, 4th Floor
New York, NY 10281

Please select the situation that applies to you.