Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.
The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.
Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.
Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.
Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.
Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.
Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.
Technology and Durables
Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.
Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.
Media and Entertainment
State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.
Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.
Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.
Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.
Market and Retail Intelligence
We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.
Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.
Marketing and Sales Effectiveness
Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.
Consumer and Shopper Intelligence
Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.
Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.
One powerful platform that combines market, consumer and brand intelligence supercharged with AI-powered recommendations.
AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
gfknewron for Retail
Unlock robust market, consumer, and brand insights for futureproof retail.
Keep up-to-date with promotional events in the tech and durables sector. Because if you know, how to maximize sales during the year’s peak weeks, you will exceed your ambitious targets.
We’ve curated a series of pieces to help you stay ahead of the latest trends impacting the tech and durables sector.
Get a multi-lens view of sustainability trends influencing T&D and FMCG consumers and markets, and what brands can do to stay relevant with target audiences. Discover what we’re doing at GfK to advance our own sustainability.
GfK CE Argentina S.A
Juan Carlos Cruz 120, Floor 3, Offices 314 and 315 Buenos AiresB1638AIJARGENTINA
GFK Retail and Technology Argentina S.A.
Juan Carlos Cruz 120, Floor 3,Offices 314 and 315, Vincente Lopez
IFR South America, S.A.
Juan Carlos Cruz 120, Floor 3, Offices 314 and 315 Buenos Aires(commercial address)ARGENTINA
Viamonte Strett 1328, 4th FloorBuenos Aires(legal address)ARGENTINA
GfK Custom Research Brasil Pesquisa de Mercado Ltda.
Rua Gomes de Carvalho, n° 1510-8° andar
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Rua Artur de Azevedo 1767, Conj. 177, Condominio Premium Tower Altamura Pinheiros
GfK Research Dynamics, Inc.
5700 Explorer Drive Suite 104
GfK Adimark Chile S.A.
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GfK Retail and Technology Chile Limitada
Rosario Norte 100 oficina 702
Las Condes, Santiago
Netquest Cono Sur Ltda.
Nueva de Lyon 145, planta 10, Providencia, Región Metropolitana
Santiago de Chile
GfK Colombia S.A.
Carrera 13 No. 93-68 Office 401
GfK Retail and Technology Colombia Limitada
Carrera 13, No. 93-68, Of. 401
CL 93 B, 17, 25 OF
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Av. Coruña N27-88 y Av. Orellana Coruña Plaza
GfK Ecuador S.A. Investigacion Estrategica
Coruña N27 - 88 y Orellana Coruña Plaza
GfK Mexico S.A.P.I. de C.V.
Nuevo Leon 254 office 501
CP 06100 Ciudad de Mexico
Netquest Mexicana, S.A. de C.V.
Blvd. Manuel Ávila Camacho Nº5, Torre B, Piso 11, Naucalpan de Juárez
GfK Retail and Technology Panama, S.A.
PH Twist Tower Piso 31 Of. E. Calle 54. Obarrio.
Correg. de Bella Vista
GfK - Conecta S.A.C.
3030 Republica de Panama AveSan Isidro
GfK Retail and Technology Peru S.A.C.
3030 Republica de Panama Ave, 10th Floor San Isidro
GfK Boutique Research Inc.
21 Custom House Street, 2nd Floor, Suite 240
GfK Custom Research, LLC
200 Liberty Street, 4th Floor
GfK Etilize, Inc.
34145 Pacific Coast Highway, #636
GfK US MRI, LLC
200 Liberty Street, 4th Floor
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Netquest USA Inc.
200 Liberty Street 4th Floor
Simmons Research, LLC
800 Fairway Drive, Suite 295, Deerfield Beach
200 Liberty Street, 4th Floor, New York
GfK ANZ PTY LTD
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GfK Australia Fieldwork Pty. Ltd.
Level 6, 157 Walker Street
P.O. BOX 134, North Sydney 2059North SydneyNSW 2060AUSTRALIA
GfK Bangladesh Pvt. Ltd.
Hotel Purbani Annex2, 1 Dilkusha C/A, Chaka
Beijing Sino Market Research Co., Ltd.
18F China Life Tower, 16 Chaowai Street
Chao Yang District Beijing
China Market Monitor Co., Ltd.
Unit 1108-1109, 11/F, South Tower, CP Center, No. 20 Jinhe East Road
GfK Custom Research Beijing Co., Ltd.
1807A, Floor 18, Block 1, 16 Chaoyangmenwai Ave.
Chaoyang District Beijing
GfK Market Consulting (Beijing) Co. Ltd.
Unit/Room 1104, CP Center, No. 20 Jinhe East Road
GfK Retail and Technology China Co. Ltd.
Room 2801-02 Greentech Tower, 436 Hengfeng Road
GfK Retail and Technology Hong Kong Limited
Unit 1505B, 15/F, Tower A, Manulife Financial Centre, 223-231 Wai Yip Street, Kwun Tong, Kowloon
Kowloon Bay Hong Kong
GfK Retail and Technology Taiwan Ltd
No. 93-26, Sec. 1, Xintai 5th Rd., Xizhi Dist.
New Taipei City
TAIWAN, PROVINCE OF CHINA
GfK Mode Pvt Ltd
44, Shanthi Pally, Sanjoy Bhavan, 5th Floor
GfK Nielsen India Private Limited
7th Floor, Block B, Vatika Tower, Sector-54, Golf Course Road
PT. GfK Retail and Technology Indonesia
Suite 501 Menara Selatan Jl. H.R. Rasuna Said Kav. C11 - 14
GfK Insight Japan KK
Nakanosakaue, Sunbright Twin 15F
2-46-1 Honcho Nakano-kuTokyo
GfK Marketing Services Japan Ltd
Nakanosakaue, Sunbright Twin 15F 2-46-1 Honcho
GfK Retail and Technology Korea Ltd.
15th Fl., Twincity Namsan building (Office-Dong), 366, Hangang-daero
GfK Retail and Technology Malaysia Sdn. Bhd.
Menara 3A, KL Eco City,NO. 3, Jalan Bangsar
Level 2 Tower 1 Avenue 5 Bangsar South City
GfK Myanmar Company Limited
Unit 1206, 12th Floor, Sakura Tower, 339 Bogyoke Aung San Road, Kyauktada Township
Level 9, 120 Albert Street (Huawei Centre)
GfK Etilize (Private) Limited
26-E Block 6, P.E.C.H.S. Shahrah-e-Faisal
KarachiProvince of Sindh Pakistan
Eden Tower 82-E/1, Main Boulevard Office # 613 & 615, 6h floor, Gulberg III Lahore
Province of Punjab
Office # 8, 2nd floor Ahmed Business Centre I-8 Markaz
GfK Philippines Corporation
Unit 1402 Liberty Center Building, 104 HV Dela Costa St., Salcedo Village
GfK Asia Pte Ltd
Visioncrest Commercial103 Penang Road #05-01/05
GfK Custom Research Pte. Ltd.
Visioncrest Commercial 103 Penang Road #05-01/05
GfK Retail and Technology (Thailand) Ltd.
1126/2 Vanit Building II, 24th Floor, Petchaburi Road Makkasan, Ratchathewi
GfK Retail and Technology Market Research Vietnam Limited
Fl7, Suite 706, 60A Truong Son Street, Ward 2, Tan Binh
Ho Chi Minh City
GfK Austria GmbH
Erdberger Lände 26a
GfK Entertainment GmbH
GfK Belgium N.V.
Arnould Nobelstraat 42
GfK Bulgaria Market Research Institute EOOD
47A, Tsarigradsko Shosse Blvd, 2nd floor
GfK - Centar za istrazivanje trzista d.o.o.
GfK Czech, s r.o.
Na Hřebenech II 1718/10
GFK Retail &Technology Egypt, L.L.C.
Bloc No. 1149 - Blot No. 3
Sheraton Residence Area Heliopolis Cairo
GfK Isl, Custom Research France SAS
28 Allée Aquitaine
GfK Retail and Technology France SAS
Institut Français de Recherche-I.F.R. S.A.S
Marketingscan (France) SAS
40, rue Pasteur
Lange Strasse 75
GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 2-6, Gebäude 5109
ABC-Straße 21/Fuhlentwiete 14, 20354 Hamburg, 1. Obergeschoss
GfK Hellas E.P.E.
2-4 Mesogeion Ave. & Sinopis, (Athens Tower - Building A)
GfK Hungária Piackutató Kft.
16. Wesselényi street, IV. floor, A building
GfK Retail & Technology Israel Ltd.
32 Habarzel St., Ramat-Hahayal
GfK Italia S.r.l.
Via Tortona 33
GfK Malta Services Limited
Cornerstone Business Complex
Suite A, Level 116th September Square,Mosta MST
GfK Retail and Technology North Africa SARL
Casa Business Center, Lot no 2 Lotissement Mandarouna 300
Sidi Maarouf Casablanca
GfK Netherlands B.V.
GfK Polonia Sp. z o.o.
GfK Portugal - Marketing Services SA
Rua Carlos Testa no. 1-1 B
Intercampus-Recolha, Tratamento e Distribuição de Informação, S.A.
Avenida Antonio Augusto de Aguiar Nr. 106, 6
Metris - Métodos De Recolha E Investigação Social, S.A
Rua Carlos Testa, no. 1-1. B
GfK Romania-Institut de Cercetare de Piata S.R.L.
Bucureşti Sectorul 2, Bulevardul DIMITRIE POMPEI, Nr. 5-7.
Limited Liability Company International institute of marketing and social research “GfK-Rus”
Novolesnaya street bld. 2, floor 5, premise XII, room 6
GfK Belgrade d.o.o.
Bulevar Zorana Djindjica 64a
GfK Slovakia s r.o.
AGB Nielsen, medijske raziskave, d.o.o.
Brnčičeva ulica 1
Ljubljana - Črnuče
GFK SLOVENIJA, tržne raziskave d.o.o.
Trg republike 3
GfK South Africa (Pty) Ltd
Kildrummy Office Park, Macallan Building, 1st Floor, Cnr Witkoppen Rd and Umhlanga Ave, Paulshof
GfK Emer Ad Hoc Research, S.L.
Plaza de Tetuán 1, 3°
GfK Latinoamerica Holding, S.L.
Plaza de Tetuán 1- 2a
GfK Retail and Technology Espana, S.A.
Plaza Tetuan, 1-3°
Soluciones Netquest de Investigación, S.L.
C / Gran Capitan 2-4, 4a Planta Barcelona4.04SPAIN
GfK Entertainment AG
Im Schörli 1
GfK Switzerland AG
Media Focus Schweiz GmbH
GfK Arastirma Hizmetleri A.S.
Sultan Selim Mah. Hümeyra Sok.,NEF09 Plaza B Blok, Kat:44. Levent
Kağıthane / Istanbul
GfK Turkey Danismanlik ve Pazar Arastirma Hizmetleri A.S.
34 Lesi Ukrainki Boulevard 6th floor, Office 601
GfK Middle East and Africa FZ-LLC
106, First Floor, Zee Tower
Dubai Media City
P.O. Box 500496
UNITED ARAB EMIRATES
GfK Middle East FZ-LLC
GfK Danmark A/S
Kay Fiskers Plads 9, 6.
GfK Sverige Aktiebolag
GfK Retail and Technology UK Ltd.
7th FloorBlue Fin Building110 Southwark StreetLondonSE1 0SUUnited Kingdom
GfK U.K. Limited
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