Marketing
Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.
Sales
The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.
Pricing
Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.
Product
Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.
Category Management
Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.
Supply Chain
Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.
Business Intelligence
Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.
Technology and Durables
Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.
Retail
Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.
Media and Entertainment
State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.
Consumer Goods
Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.
Automotive
Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.
Financial Services
Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.
Market and Retail Intelligence
We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.
Brand Insights
Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.
Marketing and Sales Effectiveness
Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.
Consumer and Shopper Intelligence
Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.
Media Measurement
Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.
gfknewron
One powerful platform that combines market, consumer and brand intelligence supercharged with AI-powered recommendations.
gfknewron Predict
AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
gfknewron Market
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
gfknewron Consumer
The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
gfknewron for Retail
Unlock robust market, consumer, and brand insights for futureproof retail.
By Category
Keep up-to-date with promotional events in the tech and durables sector. Because if you know, how to maximize sales during the year’s peak weeks, you will exceed your ambitious targets.
We’ve curated a series of pieces to help you stay ahead of the latest trends impacting the tech and durables sector.
Get a multi-lens view of sustainability trends influencing T&D and FMCG consumers and markets, and what brands can do to stay relevant with target audiences. Discover what we’re doing at GfK to advance our own sustainability.
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GfK UK, Head Office
1 Park RowLeedsLS1 5AB
GfK UK, Head Office, WokingE
2nd and 3rd floorsDukes CourtDuke StreetWokingGU21 5BH
GfK Romania #1
HERMES Business Park, 5-7 Dimitrie Pompeiu Blvd,Building A, 2nd floor, District 2020335 Bucharest
021 205 5500
GfK, Austria, Wien
Erdberger Lände 26a 1030 Wien +43 1 717 10-0
GfK, Greece, Athens
2-4 Mesogeion Ave. & Sinopis Street (Athens Tower) 115 27 Athens 21 0757 2600
GfK, Colombia, Bogota
Carrera 13, No. 93 - 68, Oficina 201, Bogotá 110221 Bogota +57 (1) 6401250 o + 57 317 657 2607
GfK, Belgium, Leuven
Arnould Nobelstraat 42 3000 Leuven 016 74 24 24
GfK Germany Head Office in Nuremberg, Sophie-Germain-Straße
Sophie-Germain-Straße 3-5 90443 Nürnberg 0911 395-0
GfK, Netherlands, Amstelveen
Krijgsman 22-25 1186 DM Amstelveen 088 435 1000
GfK, Italy, Milano
Via Tortona, 33 20144 Milano 02 8705 1000
GfK, Mexico, Naucalpan de Juárez
Av. Nuevo Leon 254 Oficina 501, Col Hipódromo, Cuauhtemoc 6100 Naucalpan de Juárez 554160 3800
GfK, Peru, San Isidro, Lima
Av. República de Panamá 3030, piso 10B 15047 San Isidro, Lima (511) 2062300
GfK Germany Office in Baden Baden
Lange Straße 65 76530 Baden-Baden
GfK, Bosnia and Herzegovina, Sarajevo
Skenderija 44 71000 Sarajevo 033 901-900
GfK, Turkey, Kâğıthane
Sultan Selim Mah. Hümeyra Sok. NEF 09 Plaza B Blok Kat: 4 4. Levent 34415 Kâğıthane
GfK, Brasil, São Paulo
Rua Gomes de Carvalho, 1510, Vila Olimpia 04547-005 São Paulo 55-11-2174.3900
GfK Germany Office in Berlin
Naglerstraße 4 10245 Berlin
GfK, Chile, Las Condes, Santiago
Cerro El Plomo 5680, Piso 18 7560742 Las Condes, Santiago 56- 2 24792000
GfK, Czech Republik, Praha 4
Na Hřebenech II 1718/10 140 00 Praha 4 296 555 600
GfK, Denmark, Frederiksberg
Kay Fiskers Plads 9, 6th floor 2300 Copenhagen
GfK, Spain, Barcelona
Avinguda Diagonal, 468 08006 Barcelona 933 62 07 10
GfK, United States, New York
200 Liberty St, 4th Floor NY, 10281 New York
GfK, Serbia, Beograd
Bulevar Zorana Đinđića 64a, GTC House 11070 Beograd 011 7155888
GfK, Slovakia, Bratislava
Karadžičova 16 82108 Bratislava 02/573 711 01
GfK, Spain, Valencia
Plaça de Tetuán, 1 46003 Valencia 963 52 07 67
GfK Germany Office in Hamburg
Fuhlentwiete 14 20355 Hamburg 040 5561590
GfK, Sweden
GfK, Italy, Rome
Via Salandra 18 00187 Roma 02 8705 1000
GfK, Albania, Tirana
Rruga e Bogdanëve 25, Building 4 Bimo Tirana 04 450 0781
GfK, Netherlands, Dongen
Middellaan 25 5102 PB Dongen 088 435 1000
GfK, Portugal, Lisboa
Rua Carlos Testa n°1 - 1°B 1050-046 Lisboa 21 000 0200
GfK, Switzerland, Rotkreuz
Suurstoffi 18 6343 Rotkreuz +41 41 632 9111
GfK, Argentina, Buenos Aires
Juan Carlos Cruz 120, Dock 4, Piso 3, Of.314 y 315 Vicente López, B1638 Buenos Aires 54-11-4008-0000
GfK, Panama, Panama City
Calle 54. PH Twist Tower, Piso 31 of. E, Obarrio Panama City +507 830 5433
GfK, Hungary, Budapest
Wesselényi utca 16, A. épület, IV. emelet 1077 Budapest (06 1) 452 3050
GfK, United Kingdom
7th FloorBlue Fin Building110 Southwark Street SE1 0SU London
GfK, Ukraine, Kyiv
34 Lesi Ukrainki Boulevard, Office 601 01133 Kyiv
GfK, Ecuador, Quito
Av La Coruña & Av. Francisco de Orellana, N 27-88, Coruña Plaza 170517 Quito 593 9 9 3186110
GfK, United States, Redmond
15809 Bear Creek Parkway, Suite 130 WA, 98052 Redmond
GfK, Bulgaria, Sofia
47A Tsarigradsko Shosse Blvd, 2nd floor 1124 Sofia
GfK Germany Office in Frankfurt
Lyoner Str. 20
GfK, Poland, Warszawa
Ludna 2 00-406 Warszawa 22 434 10 00
GfK, Slovenia, Ljubljana
Trg republike 3 1000 Ljubljana (01) 320 62 31
GfK Telecontrol (Entwicklung Media Measurement)
Unterholzstrasse 10 4566 Kriegstetten
GfK, United States, Boston
21 Custom House Street Suite 240 MA, 02110 Boston
GfK, Kazakhstan, Алматы
ул. Ауэзова 60, 050008 Алматы +7 727 226 25 33
GfK, Canada, Mississauga
5700 Explorer Drive, Suite 104 ON, L4W0C6 Mississauga (905) 277-2669
GfK, Russia, Moscow
Novolesnaya ulitsa 2, 5 floor 127055 Moscow +7 495 136 0046
GfK, United States, East Hanover
120 Eagle Rock Ave, Suite 200 NJ, 07936 East Hanover
GfK, Croatia, Zagreb
Draškovićeva 54 Zagreb +385 1 4921 222
GfK, France, Nanterre
CityLife - 28 allée d’Aquitaine 92000 Nanterre +33 1 74 18 60 00
GfK, Spain, Madrid
Calle Luchana 23-6° 28010 Madrid 915 91 99 40
GfK, United States, Chicago
420 North Wabash Ave, Suite 401 IL, 60611 Chicago
GfK, Norway
Kay Fiskers Plads 9, 6th floor 2300 Frederiksberg
GfK, Romania, București
HERMES Business Park, 5-7 Dimitrie Pompeiu Blvd,Building A, 2nd floor, District 2 020335 București 021 205 5500
GfK, Canada, Niagara Falls
5580 Swayze Drive Niagara Falls ON, L2E6S4 Niagara Falls (905) 374-4596
GfK, Algeria
Casa Business Center Lot n°2, Lotissement, Mandarouna 300 20270 Sidi Mâarouf, Casablanca 00212.5.22.58.59.01.
GfK, Morocco, Sidi Mâarouf, Casablanca
GfK, Abuja Field Office
5 Nyala Close, Off Tunis Street Wuse Zone 6, Abuja
GfK, Ghana, Dzorwulu, Accra
3rd Floor, Origin8 Building, 8 Blohum Street Dzorwulu, Accra +233 24 7685 545
GfK, Nigeria, Victoria Island, Lagos
The Infastructure Bank Building, 52 Ahmadu Bello Way Victoria Island, Lagos
GfK, Pakistan, Karachi
26-E Block-6. PECHS 75400 Karachi (021) 34550680
GfK, New Zealand, Auckland
Level 9, 120 Albert Street 1010 Auckland +64 9 870 6714
GfK, Australia, North Sydney
L6, 157 Walker Street NSW, 2060 North Sydney (02) 9900 2888
GfK, Oman
Office 106 – 1st Floor | Zee Tower
GfK, China, Beijing
11F， South Tower of CP Center，No.20 Jin He East Road，Chaoyang District
北京市朝阳区金和东路20正大中心南塔11层
GfK, Myanmar,
103 Penang Rd, #05-01/05 Visioncrest Commercial 238467 Singapore
GfK, Malaysia, Kuala Lumpur
Office 1: B03-B-11-1, Menara 3A, KL Ecocity, No 3 Jalan Bangsar 59200 Kuala Lumpur
GfK, Cambodia
8th, Ha Do Building, 60 Truong Son St., Ward 2, Tan Binh District Ho Chi Minh City +84-28-62 556 556
GfK, South Africa, Durban
Suite 103, Beacon Rock, 21 Lighthouse Road 4319 Durban
GfK, India, Gurugram
7th Floor, Vatika Towers, Block B, Sector – 54, Golf Course Road 122003 Gurugram +91 0124 498 0800/0824
GfK, Bahrain
Office 106 – 1st Floor | Zee Tower Dubai +971 4 429 6700
GfK, Egypt, Cairo
3 El Hak Fi Elhaya St., Sheraton, Heliopolis 11799 Cairo +20 2 2267 1924
GfK, Israel, Petah Tikva
14 Moshe Dayan St. Kiryat Arye 5951814 Petah Tikva 03-644-8640
GfK, South Africa, Johannesburg
Kildrummy Office Park, Glenflager Building 2056 Johannesburg
GfK, Taiwan, New Taipei City
26F-7, No.93, Sec. 1, Xintai 5th Rd., Xizhi Dist 221416 New Taipei City +886 2 2659 2628
GfK, Thailand, Bangkok
1126/2 Vanit Building II, 24th Floor, New Phetchaburi Road 10400 Bangkok
GfK, Vietnam, Ho Chi Minh City
GfK, Republic of Korea, Seoul
Address: 서울특별시 용산구 한강대로 366, 트윈시티남산 오피스동 15 층 (우편번호 04323) Seoul +82 2-6222-3000
GfK, United States, Deerfield Beach
800 Fairway Dr, Suite 295 FL, 33441 Deerfield Beach
GfK, Indonesia, Jakarta
Plaza Kuningan - Menara Selatan (Suite 501), Jl. H.R. Rasuna Said, Kav. C11 - 14, 12940 Jakarta
GfK, Saudi Arabia, Riyadh
Olayya Road, 4th Floor - Office No. 404, Akaria II 12244 Riyadh +966 56 925 3224.
GfK Philippines Corporation
5/F 111 Paseo de Roxas Bldg., Paseo de Roxas cor. Legaspi St. 1229 Legaspi Village, Makati City
GfK, Kano Field office
Suite B28, Ummi Plaza, Off Zaria Road Kano. Kano
GfK, Hong Kong, Kwun Tong, Kowloon
Unit 1505B, 15/F, Tower A, Manulife Financial Centre, 223 – 231 Wai Yip Street Kwun Tong, Kowloon
GfK, Singapore, Singapore
GfK, Tunisia
Casa Business Center Lot n°2, Lotissement, Mandarouna 300 20270 Sidi Mâarouf, Casablanca 05225-81236
GfK Middle East and Africa FZ LLC
GfK, Japan, Tokyo
〒164-0012東京都中野区本町2-46-1中野坂上サンブライトツイン 15F
GfK Germany Office in Bruchsal
GfK, United States, Cincinnati
11305 Reed Hartman Hwy, Suite 219
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