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Smart Insights: Energy

Increasing worldwide energy demand, volatile energy prices and regulatory frameworks, the global transition to renewable energy and high customer expectations of transparent dialogue are key challenges for the energy industry.

We combine your existing energy market data with our latest research, to give you relevant and actionable insights that you can feed directly into your business strategies.

We provide consultation and advice to electricity, gas and water companies along the value chain – from exploration and production through to trade and retail. We support your services and products across all energy B2B and consumer markets.

We cover all aspects of energy and utility market research – whether it’s identifying and evaluating business opportunities, the analysis of your current brand perception, optimizing your marketing and sales, tracking your customer satisfaction, or identifying growth opportunities within the energy industry.

Latest insights

Here you can find the latest insights for energy industry. View all insights

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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