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GfK in the United Kingdom

Our world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.

Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now - and in the future. They need more than purely descriptive data - business decision makers need actionable recommendations based on advanced analytics.

We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.

We are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

Because people who know best lead the way. That’s why GfK means Growth from Knowledge.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
GU21 5BH

GfK UK, Head Office, Canary Wharf

18th Floor
25 Canada Square
Canary Wharf
E14 5LQ

GfK UK, Moorgate

7th Floor
60 Gracechurch Street

Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 10/31/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence decreases two points to -14 for October 2019

    Does reduced confidence in personal finances for the year ahead pose a risk to the wider economy? 
    GfK’s long-running Consumer Confidence Index decreased two points to –14 in October, with decreases in all five measures this month.
    • 10/28/19
    • Home Appliances
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Are you getting the whole picture?

    Find the market facts you really need with intelligence from Consumer Life.
    • 10/24/19
    • Retail
    • Technology
    • FMCG
    • Marketing Effectiveness
    • United Kingdom
    • English

    Six tips to drive effective seasonal advertising

    To provide some clarity and guidance on the current cluttered advertising environment, we used our learnings from Ad Fit Optimizer to create this guide with 6 top tips to create effective advertising.

    Download it now and optimize your campaign before it goes out!

    • 09/27/19
    • Retail
    • Consumer Insights
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence improves two points to -12 for September 2019

    GfK’s long-running Consumer Confidence Index for the UK improved two points to –12 in September. All five measures increased this month.

Quality and compliance

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2015 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.
We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:
• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR)

For further information on our quality credentials and other compliance information please read more


GfK UK Information for the general public

GfK Sound Matching App End User Licence Agreement

Click read more to read our Policy Statements and Terms and Conditions.

Join one of the world’s leading market research organizations. As part of our team, you’ll join a pioneering network of experts across the world. You’ll collaborate with some of the best and brightest in the industry. You’ll gain new insights and inspiration. Whatever your field of work, we believe you'll enjoy working with us.

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If you’re currently at University, or already graduated and interested in starting a career in Market Research, take a look at our Graduate Recruitment opportunities. Click here

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