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GfK in the United Kingdom

Our world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.

Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now - and in the future. They need more than purely descriptive data - business decision makers need actionable recommendations based on advanced analytics.

We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.

We are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

Because people who know best lead the way. That’s why GfK means Growth from Knowledge.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
Woking
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
London
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
Leicestershire
LE13 0PB

GfK UK, Witham

Unit C
1 Wheaton Road
Witham
Essex
CM8 3GF

GfK UK, Luton

64-68 Alma Street
Luton
LU1 2PL

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Oxford
OX2 0JJ

GfK UK, Warwickshire

7 Clarendon Place
Royal Leamington Spa
Warwickshire
CV32 5QL

GfK UK, Slough

Suite 210-211
Regal Court
42-44 High Street
Slough
Berkshire
SL1 1EL

Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 08/20/19
    • Press
    • United Kingdom
    • English

    PC hardware for gamers: Performance and experience drive demand in a maturing market

    The gaming PC hardware market recorded a 15 percent increase year-on-year (January-June 2019) to reach over $6.1 billion turnover. 
    • 08/08/19
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • United Kingdom
    • English

    How to maximize product revenue

    Weekly sales data is an essential part of your competitive intelligence. Read our four routes to sales success in our latest white paper. 
    • 07/31/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence improves two points to -11 for July 2019

    UK confidence in our economic situation improved two points to –11 in July, according to GfK’s long-running Consumer Confidence Index. Four measures increased since last month and one is unchanged.
    • 07/23/19
    • Consumer Insights Engine
    • United Kingdom
    • English

    Secret to the consumer purchase journey & how to win in the online jungle

    How does the consumer purchase journey really begin? There’s no doubt that online is the go-to channel for consumers when they are looking for a technology or durables product. In 2018, over half of consumers in Great Britain, France, Germany, Spain and Italy (EU5) that bought a tech or durables product used online sources to research their purchase.

Quality and compliance

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2015 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.
We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:
• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR)

For further information on our quality credentials and other compliance information please read more

Information

GfK UK Information for the general public

GfK Sound Matching App End User Licence Agreement

Click read more to read our Policy Statements and Terms and Conditions.

Join one of the world’s leading market research organizations. As part of our team, you’ll join a pioneering network of experts across the world. You’ll collaborate with some of the best and brightest in the industry. You’ll gain new insights and inspiration. Whatever your field of work, we believe you'll enjoy working with us.

Graduate Recruitment

If you’re currently at University, or already graduated and interested in starting a career in Market Research, take a look at our Graduate Recruitment opportunities. Click here

Field & Telephone Interviewers

We are currently recruiting to our team of highly skilled telephone and field interviewers. Click here

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