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GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
Woking
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
London
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
Leicestershire
LE13 0PB

GfK UK, Witham

Unit C
1 Wheaton Road
Witham
Essex
CM8 3GF

GfK UK, Luton

64-68 Alma Street
Luton
LU1 2PL

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Oxford
OX2 0JJ

GfK UK, Warwickshire

7 Clarendon Place
Royal Leamington Spa
Warwickshire
CV32 5QL

GfK UK, Slough

Suite 210-211
Regal Court
42-44 High Street
Slough
Berkshire
SL1 1EL
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 07/12/18
    • Social and Strategic Research
    • Brand and Customer Experience
    • Government & Academic (North America)
    • United Kingdom
    • English

    Culture trumps politics in how ordinary Americans see UK

    US views of the UK are driven more by cultural factors than political issues, according to new research conducted by GfK on behalf of the British Council, exploring the future of transatlantic ties - pointing to a crucial role for British culture in future relations between the two countries.

    • 07/10/18
    • Media Measurement
    • Brand and Customer Experience
    • Advertising
    • United Kingdom
    • English

    Humorous ads trigger greater response than sporty ads screened around World Cup game

    When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a higher biometric response and a high-er stated response that those themed around athletics, product benefits or emotional pull.
    • 07/09/18
    • Retail
    • Technology
    • Consumer Goods
    • Online Pricing Intelligence
    • United Kingdom
    • English

    3 key requirements for an optimal online pricing tool

    What should we really be focusing on when selecting a pricing tool? In this article we give you 3 simple requirements you should consider when choosing an online pricing tool that delivers real value!
    • 06/29/18
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in June

    Consumers in pre-Brexit UK are less confident about the economy and seem set on self-imposed austerity

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more

Information

GfK UK Information for the general public

GfK Sound Matching App End User Licence Agreement

Click read more to read our Policy Statements and Terms and Conditions.

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