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GfK in the United Kingdom

Our world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.

Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now - and in the future. They need more than purely descriptive data - business decision makers need actionable recommendations based on advanced analytics.

We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.

We are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

Because people who know best lead the way. That’s why GfK means Growth from Knowledge.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
LE13 0PB

GfK UK, Witham

Unit C
1 Wheaton Road

GfK UK, Luton

64-68 Alma Street

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way

GfK UK, Warwickshire

7 Clarendon Place
Royal Leamington Spa
CV32 5QL

GfK UK, Slough

Suite 210-211
Regal Court
42-44 High Street

Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 04/30/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • Consumer Insights Engine
    • United Kingdom
    • English

    Consumers keeping calm in April amid the Westminster carry-on

    GfK’s long-running UK Consumer Confidence Index stayed at the same level of - 13 in April.   Two measures increased and three saw a decrease during this month.

    • 04/01/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    Brexit climbs to #1 concern in UK for first time

    A monthly GfK survey asking "What are you personally most concerned about?" has seen the response "Our role in Europe" rising to the no.1 spot for the first time. "Having enough money to live right and pay the bills" comes next, while "NHS and the cost of healthcare" drops from its previous no1 spot to 3rd place.
    • 03/29/19
    • Consumer Insights
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer confidence holds steady at -13 in March

    GfK’s long-running Consumer Confidence Index stayed at the same level in March. Two measures increased, two stayed at the same level and one measure decreased in March.

    • 03/15/19
    • Press
    • United Kingdom
    • English

    GfK and Media-Saturn launch Key Account Data service for technical goods manufacturers

    GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK. 

Quality and compliance

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2015 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.
We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:
• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR)

For further information on our quality credentials and other compliance information please read more


GfK UK Information for the general public

GfK Sound Matching App End User Licence Agreement

Click read more to read our Policy Statements and Terms and Conditions.

Join one of the world’s leading market research organizations. As part of our team, you’ll join a pioneering network of experts across the world. You’ll collaborate with some of the best and brightest in the industry. You’ll gain new insights and inspiration. Whatever your field of work, we believe you'll enjoy working with us.

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