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GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
LE13 0PB

GfK UK, Witham

Unit C
1 Wheaton Road

GfK UK, Luton

64-68 Alma Street

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way

GfK UK, Warwickshire

7 Clarendon Place
Royal Leamington Spa
CV32 5QL

GfK UK, Slough

Suite 210-211
Regal Court
42-44 High Street
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 06/14/18
    • Retail
    • Technology
    • Online Pricing Intelligence
    • United Kingdom
    • English

    How to win the world cup with price and promotions

    With the tournament kicking off in Russia this month, May and June represent crucial months for sales in the UK TV market. To win the lion’s share of this opportunity, TV manufacturers and retailers are focusing hard on competitive pricing and product promotion to entice shoppers. What's the best pricing strategy? Where should you focus your promotional activity? Find out more in our blog!
    • 06/04/18
    • Home Appliances
    • Retail
    • Technology
    • United Kingdom
    • English

    The World Cup & TV sales - What's the real impact?

    We've combined a range of our data to show how next month's World Cup will affect TV sales. Find out our predictions on how the World Cup will impact TV sales in this interactive infographic. 
    • 06/04/18
    • Retail
    • Technology
    • Home and Living
    • United Kingdom
    • English

    What is the real impact of big sporting events on TV sales? [Video]

    What is the real impact of big sporting events on sales? We've combined a range of our data to show how next month's World Cup will affect TV sales (taking just one example product). Watch our technology expert, Zak Haeri, to discover the key findings from our data.
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more


GfK UK Information for the general public

GfK Sound Matching App End User Licence Agreement

Click read more to read our Policy Statements and Terms and Conditions.

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