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GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
LE13 0PB

GfK UK, Witham

Unit C
1 Wheaton Road

GfK UK, Luton

64-68 Alma Street

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way

GfK UK, Warwickshire

7 Clarendon Place
Royal Leamington Spa
CV32 5QL

GfK UK, Slough

Suite 210-211
Regal Court
42-44 High Street
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 12/24/18
    • Home Appliances
    • Retail
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops one point in December to -14

    Three of the five measures used to calculate the Overall Index Score decreased and two measures saw an increase in December, in GfK’s long-running Consumer Confidence Index.
    • 12/07/18
    • Retail
    • United Kingdom
    • English

    Black Friday sales continue to increase in Europe

    Discounts on so-called "Black Friday" are becoming increasingly popular among European consumers. 
    • 12/06/18
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United Kingdom
    • English

    Potential residual effect of “Beast from the East” on Gas Boilers

    Recent trends across multiple sectors that we track in DIY and Trade show that increasing prices are helping to maintain value sales. This is despite slowing volumes – and we are now seeing the same trend in the Plumbers Merchants channel.  The first two months of year on year growth show average price increases of 4% and 3% for August and September 2018 respectively for the Gas Boilers market.
    • 11/30/18
    • Retail
    • Technology
    • United Kingdom
    • English

    Black Friday Fatigue in 2018 - Tech Markets Decline

    Black Friday 2018 was always going to be a tough gig. This November saw a tougher trading environment, with increased media and consumer skepticism around how genuine the deals actually were.

Quality and compliance

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2015 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.
We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:
• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR)

For further information on our quality credentials and other compliance information please read more


GfK UK Information for the general public

GfK Sound Matching App End User Licence Agreement

Click read more to read our Policy Statements and Terms and Conditions.

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