Data & Quality Specialist (CPS-GfK)



Job Family


Our Mission

At Consumer Panel Services GfK, our mission is clear: to provide key information on who buys what, where, how much, how often, and most importantly, why (or why not). We take pride in delivering high-quality, uninterrupted data, expert consultancy, and unparalleled expertise to empower our clients to deliver superior customer experiences at every stage of the shopper journey.

Job Description

Our Consumer Panel Services (CPS) team, now part of YouGov, manages a panel of 3.000 families in Denmark. These households continuously register their groceries with the use of our reporting solution, an app called MyScan. Via the data we collect on these daily purchases, we analyze trends on the Danish market and report these to our clients (manufacturers, retailers etc).
In an exciting new initiative, CPS is more than doubling the panel by partnering up with Heco who have developed an app called Optius to passively collect purchase data. By adding those passively collected data to our existing panel, CPS will be able to deliver an unprecedented level of detail to FMCG and retail clients.

The Data & Quality Specialist will support in matching the CPS purchase database to the passively measured data and vice versa, based on an algorithm and improved manually where needed . The Data & Quality Specialist will pair passive data from the Optius app with big data from our CPS database and maintain data quality through rigorous quality checking and adjustment. The Data & Quality Specialist will improve database coding through accurate classification and measurement. The Data & Quality Specialist will regularly analyse their work and identify ways to improve data quality and further evolve classification, collaborating with other Data & Operations colleagues to develop comprehensive processes & techniques to drive best practice.

You Will:

  • Support in matching the CPS purchase database to the passively measured data and vice versa, based on an algorithm and improved manually where needed.

  • Aim to improve the database and coding quality to ameliorate the matching and classification for both sources (MyScan and Optius) of FMCG data.

  • Analyze progress and translate those findings into actionable next steps. 

  • Collaborate with local Data & Operations colleagues as well as a broader team of data management colleagues internationally. 

  • Combine working with different stakeholders to keep the project running smoothly.

You Have:

  • A Masters or Bachelors degree in a business or marketing related field.

  • An analytical approach but with a creative and innovative mindset.

  • A keen eye for detail in data handling and working with large datasheets, both numeric and character.

  • Advanced Excel skills.

  • Solid knowledge of statistical tools (SPSS or R is a plus).

  • Fluent Danish language skills.

  • Advanced English language skills.

  • Proactive, can-do mentality that not only relies on the team but also yourself to overcome the challenges along the way.

  • A first professional experience in Data Analysis is a plus.

We offer:

  • Hybrid working model (x2 days p/w in office)

  • An adventure full of known and unforeseen challenges.

  • The opportunity to further develop your professional skills and talents and build your career within FMCG and data.

  • An exciting work environment that brings people together from different nationalities.

  • A competitive salary & package.

  • A dynamic and fearless team with space to be who you are, built on trust, respect and the right solutions

Our Nordic office is located in Copenhagen, Ørestad. Easy to travel to by metro or train, also from for example Malmö or Lund, with a very good train connection over the bridge. We aim for the ideal work-life balance and offer a hybrid working environment.


We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about who we are and everything we do on:

Posted: 40 days ago

City: København

Work Area: Operations

Job Time: Full Time

Requisition ID: R00022610