The secret to sustained success when promoting beauty brands on social media is to have a well thought-out, focused social media strategy. Here are four tips for promoting beauty products on social media.
Beauty brands typically “splurge” their content across social media channels without giving enough thought to the role of each medium. Successful brands understand the strengths of the different platforms.
For example, Dove’s brilliant “#SpeakBeautiful” campaign couldn’t have run anywhere else: it demanded the real-time capabilities of Twitter. Twitter and Instagram suit Chanel’s up-to-the-minute exclusives from fashion shows. And YouTube is where Dove’s provocative and informative videos make the best impact.
The most effective communications play to the particular social media channel’s individual strengths. To succeed, brands need multi-channel strategies that take this into account.
Male grooming is on the rise, as men become more comfortable with grooming and image becomes more important to them.
If your beauty brand targets the male market, producing good quality YouTube content that is relevant and appealing could be a winning strategy.
It’s official - YouTube stars are the new super-influencers of the youth market.
In a 2014 Variety survey of 1,500 US teens, YouTube stars scored significantly higher than traditional celebrities across a range of characteristics closely correlated to influencing teen purchasing decisions.
The five most influential celebrities among American teens aged 13 to 18 are YouTube stars.
Any effective social media strategy for the teen market has to bear in mind the huge impact the endorsement of these influencers has on buying decisions.
A previously under-populated niche segment of beauty on YouTube, mature beauty content targeting those over 45 years of age may hold the key to critical future growth for beauty brands.
Interest in mature beauty routines and reviews of anti-ageing skincare products aimed at mature beauty viewers is growing on YouTube, as evidenced by a sudden rise in monthly views in early 2013.
The mature beauty market is growing fast and is very lucrative. As more consumers go online, the winning brands will be those that are ready to meet them, with a strong online presence and a clear, compelling message.
For more information please contact Tanja Weber at firstname.lastname@example.org.
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