On September 12, 2015, at this year's IBC, I have the pleasure of moderating a panel called "Future Consumer, Content Everywhere and Always On!" which investigates the implications of video being everywhere for consumers and the media industry. Executives, experts and researchers from Google, BBC, Eutelsat and other companies will discuss what happens when video is "Always On!"
More than ever, video content now is available everywhere, all the time. YouTube and Facebook are generating billions of video views each day, more and more of these are featured on mobile devices. Newcomer Snapchat just announced three billion daily video views on its platform. Live streaming apps Meerkat and Periscope are making real time user broadcasting accessible for everyone. Established media companies are testing out new approaches by joining forces with newcomers, for example, HBO is partnering with Vice and NBC Universal is seeking to invest in Buzzfeed. Licencse owners are going direct via OTT or cable, for example, Sony Pictures Television Network (SPT) recently announced buying a Dutch cable provider.
How do audiences consume this mountain of video content? GfK research for the The Council of Research Excellence has shown that audiences seem to be developing so-called "Hyper-Viewing" strategies, replacing single-source and single-device viewing with multi-source and multi-device. Our GfK Multimedia Mentor study in the US shows that decline in TV viewing has been offset by increased consumption of online video, which has almost tripled over the last five years. While GfK's Dutch Trends in Digital Media & Entertainment study shows 39% of those aged 13+ watch video content on their tablet and 33% via smartphone. Nearly half of the population (49%) use VoD on mobile devices.
While media groups are scrambling to be an important part of the "Always On!" world, important questions remain unanswered:
At the 2015 IBC, we are looking forward to an exciting panel discussion:
Jointly, we will take a look at the current "Always On!" trend, and ask ourselves if this is an evolutionary trend to which the industry can react and shape. Or will the outcome be far more radical?
55,000 people attend the IBC broadcast industry conference every year. It is the largest broadcast industry event in Europe. The conference series includes panels about different industry topics.
For more information please contact Niko Waesche at email@example.com.
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