Smartphones and tablets are becoming involved in almost everything that we do. This societal shift to a mobile lifestyle presents challenges as well as opportunities to market research. And being proactive is essential for researchers. In our latest video, Pat Graham (Chief Solution Strategist, GfK Consumer Experiences North America) addresses key issues in this area:
- How do we need to think differently about reaching the mobile consumer?
- How do we measure engagement across mobile devices?
- How do we find insights hidden in the massive amount of mobile data?
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