For gambling app and site developers, the FIFA World Cup 2014 in Brazil looks to be a very big win. To accommodate anytime, anywhere digital access that football fans have come to embrace, World Cup action can viewed by millions of people on their mobile devices – big names such as FIFA and ESPN have created dedicated World Cup apps and Panini’s famous football sticker album is available in virtual form.
That’s good news for the mobile gambling industry. We predict that mobile gambling in the UK could increase exponentially during the tournament—especially if England go the distance*.
Our data* has found that football and mobile gambling go hand-in-hand. It’s clear that usage of gambling apps and sites on mobile devices peak when major football matches take place. For the gambling industry, it is vital to make the most of the time England will spend in the World Cup.
Below we give an insight into the user behavior we can expect in the UK mobile gambling industry over the next 30 days:
Know your audience
User location is key
For more mobile insights from the World Cup and other current data, visit Our Thinking page.
Babita Earle is Head of GfK UK Digital Market Intelligence. For more information, contact her at firstname.lastname@example.org
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