The data agenda: can Big Data and privacy co-exist?

Back in 2011, the World Economic Forum (WEF) compared personal data to oil, as an asset class of extraordinary economic value. Oil was central to the development of the industrial revolution. Without it, much of the infrastructure we take for granted today (transport, energy, etc.) would not have been realized.

Presently, personal data is the lifeblood of the information age and central to everyone’s day-to-day connected digital experience. Moving further into 2014, how will we implement fair use of personal data?

Here we present four trends for 2014 outlining technological changes ahead that will require businesses and innovators to think in new ways to maintain market position.

Download the full Tech Trends 2014 document here.