Once a novelty for the wealthy and tech-savvy, the “smart” home is now becoming mainstream. New devices and the proliferation of in-home Wi-Fi are allowing more consumers to remotely connect to their homes like never before. With the aid of a smartphone app, we can control lights, lock doors, adjust the thermostat, and arm or disarm a home security system. So how can marketers help take this new “smart” home to new levels of acceptance and sophistication?
In our latest video blog post, GfK’s Rob Barrish, Senior Vice President in Technology, looks at where the smart home is, and where it promises to go.
For more information on the new Connected Home, view Rob’s recent article in Marketing News.