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Purchase Journeys in the Digital Age

by Florian Kahlert , 24.01.2013

From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GfK's Florian Kahlert, an expert in digital advertising and marketing, gives us three "must-do's" for highly effective marketing today.
http://www.youtube.com/watch?v=kVrGsQ8OLc0&rel=0