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Internet usage amongst British consumers

by Kate Moody , 20.12.2012

Our clients regularly want to understand precisely how today’s consumers are using the internet, from basic everyday tasks to complex purchase journeys. Our consumer panels provide detailed insight into how consumers are engaging with online content and services across all of their devices, and a glimpse of our latest results is offered below.

Despite the ascendancy of social networking, email remains by far the most widely used service amongst UK adults with access to the internet. Consumers’ need to stay up to date and on the move drives high percentages of usage. Yet whilst many consumers have been converted to doing their shopping and banking on the web, uptake across other areas, such as downloading music or booking holidays, remains comparatively low going into 2013.

*GfK consumer panel based on survey of GB individuals aged 16+ with access to the internet via any device


For more information on anything featured in this article, you can contact the author Kate.Moody@gfk.com