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Welcome to GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK offices around the world

Latest insights

Here you can find the latest global news, studies and publications from GfK.

View all global insights from GfK

    • 06/06/18
    • Health
    • Global
    • English

    GfK Health expert featured in British Journal of Dermatology

    A multidimensional assessment of the burden of psoriasis: results from a multinational dermatologist and patient survey
    • 06/05/18
    • Retail
    • Technology
    • Trends and Forecasting
    • Global
    • English

    Redefining forecasting

    Download our whitepaper and discover the three most important factors for spot-on forecasting: continuity, accuracy, and granularity. It’s your guide to getting it right. 
    • 05/31/18
    • Technology
    • Consumer Panels
    • Trends and Forecasting
    • Global
    • English

    GfK rises in ranking of innovative MRX companies

    GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.

    • 05/31/18
    • Retail
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Global
    • English

    UK Consumer Confidence rises two points to -7 in May

    Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.
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