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Welcome to GfK

Our world is changing fast. New things become possible every second. And more complicated, too.

Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.

We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.

Because people who know best lead the way. This is why GfK means Growth from Knowledge.

GfK offices around the world

Latest insights

Here you can find the latest global news, studies and publications from GfK.

View all global insights from GfK

    • 03/14/19
    • Press
    • Global
    • English

    GfK and Media-Saturn launch Key Account Data service for technical goods manufacturers

    GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK. 
    • 03/08/19
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Global
    • English

    GfK Supply Chain Insights

    Join our free partner webinar based on point of sales and distribution panel data to optimize your supply chain management and discover more about today’s key tech trends.
    • 03/05/19
    • Retail
    • Technology
    • Consumer Goods
    • Global
    • English

    04/02/19 - 04/04/19
    The edge of retail

    Join us at this year´s International Technical Consumer Goods Retail Summit in Geneva from April 2-4 and hear GfK speak about what it takes to succeed in today’s TCG sector.
    • 03/05/19
    • Press
    • Global
    • English

    Keeping the finger on the pulse of the market with sell-out insights anytime and anywhere

    GfK announces “GfK Performance Pulse”, a digital weekly sales mobile app to help commercial teams make informed decisions on-the-go. Based on data from Point of sales tracking and GfK´s decades long experience in working with manufacturers and their sales teams the mobile app provides the actionable insights required to gain a genuine competitive advantage. 
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