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Welcome to GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK offices around the world

Latest insights

Here you can find the latest global news, studies and publications from GfK.

View all global insights from GfK

    • 02/22/19
    • Technology
    • Global
    • English

    GfK Performance Pulse: Mobilize with our weekly sales app

    Today’s retail sector moves at lightspeed, and the pressure on commercial teams is intense. To hit your targets, you need to make the most of the critical moments in a product’s life - wherever you are. With our weekly sales app you can make informed decisions on-the-go. React fast to maximize sales impact and deliver the best return on investment during launches and promotions. Tap the app for the sales information you need to make tactical decisions anytime, anyplace. 
    • 02/22/19
    • Press
    • Global
    • English

    Global smartphone sales reached $522 billion in 2018

    Although global smartphone demand declined three percent in 2018 to 1.44 billion, sales remain strong and reached $522 billion. These findings are released to coincide with Mobile World Congress 2019 in Barcelona. 
    • 02/20/19
    • Geomarketing
    • RegioGraph
    • Geodata
    • Global
    • English

    GfK webinar “RegioGraph 2019: New features”

    Register now: free GfK webinar "RegioGraph 2019: New features"
    • 02/20/19
    • Financial Services
    • Retail
    • Geomarketing
    • Geodata
    • Global
    • English

    Germany’s brick-and-mortar retail turnover to grow by €3.4 bil. in 2019

    GfK forecasts a slight nominal growth of 0.8 percent for Germany's brick-and-mortar retail turn-over in 2019.
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