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Welcome to GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK offices around the world

Latest insights

Here you can find the latest global news, studies and publications from GfK.

View all global insights from GfK

    • 02/13/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Global
    • English

    Regensburg remains top spot for single households in Germany

    Germany’s highest share of single-person households is in the urban district of Regensburg, while the highest share of households with children is in the rural district of Cloppenburg.
    • 02/12/19
    • Press
    • Global
    • English

    GfK’s MRI and SymphonyAI’s Simmons Research Combine in Joint Venture

    Two leading providers of syndicated media research and consumer intelligence in the United States join forces to better serve clients  
    • 02/12/19
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Global
    • English

    GfK Supply Chain Insights

    Join our free partner webinar based on point of sales and distribution panel data to optimize your supply chain management and discover more about today’s key tech trends.
    • 01/30/19
    • Distribution and Supply Chain Management
    • Global
    • English

    02/19/19 - 02/22/19
    Join GfK at Distree EMEA 2019

    At Distree EMEA, GfK will participate with a booth and delivers the opening keynote and three workshops as well as a VIP breakfast briefing for TOP managers from the industry.
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