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Promotion and causal retail

Shorter product life cycles and rapidly changing consumer preferences have increased the need for fast and dynamic reporting. This helps manufacturers and retailers determine market trends, pricing and assortment management.

We help you gauge the ROI of your marketing activities; providing insights across all causal sources from all over the world. From printed circulars, to ecommerce websites, to e-newsletter, to the point of sale in-store, we cover the consumer journey at retail within a leader panel.

We identify and analyze assortment, pricing, placement and promotions at SKU level by named key account to give you the full picture to monitor the impact on retail sales.

Latest insights

Here you can find the latest insights for Promotion and causal retail. View all insights

    • 12/04/15
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Global
    • English

    Digital products that have taken UK Black Friday by storm

    In this infographic we look specifically at the key digital products and how they performed.​​​​​​​​​​​​​​​​​
    • 10/02/13
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Shopper
    • Trends and Forecasting
    • Global
    • English

    37% of US Consumers Combine In-Store, Online Sources of Information When Shopping

    A new GfK study, Futurebuy, that studies global shopping habits since 2009, shows that, across 12 categories, 37% of US shoppers – and 29% globally – are turning to both online and in-store shopping when making purchases.
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