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Promotion and causal retail

Shorter product life cycles and rapidly changing consumer preferences have increased the need for fast reporting to help manufacturers and retailers determine market trends, pricing and effective product life cycles.

With our Promotion and Causal Retail solution GfK helps you gauge the ROI of your causal marketing activity; whether it’s tracking printed vouchers, web offers or in-store promotions.

We identify and analyze pricing, placement and promotions at SKU level and monitor the impact on your retail sales.

Latest insights

Here you can find the latest insights for Promotion and causal retail. View all insights

    • 10/02/13
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Shopper
    • Trends and Forecasting
    • Global
    • English

    37% of US Consumers Combine In-Store, Online Sources of Information When Shopping

    A new GfK study, Futurebuy, that studies global shopping habits since 2009, shows that, across 12 categories, 37% of US shoppers – and 29% globally – are turning to both online and in-store shopping when making purchases.
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