The widespread consumer adoption of social media channels to share experiences – both good and bad – has forced brands to work much harder to influence purchase decisions, keep customers loyal and win new customers.
Successful brands will identify which online conversations matter to most, and extract insights that can feed into key activities, such as customer management, product development or advertising.
We extract relevant information from social channels and integrate it with additional data – such as brand and sales tracking, panel data and insights from our market experts. This allows us to go beyond social media listening; giving our clients the full market context and a strong foundation on which to base smart business decisions.
GfK’s Social Media Intelligence (SMI) researchers analyze consumer-generated content across all owned and earned social media channels globally. Our human-based coding and search technology ensures the high quality of our social media intelligence solutions.