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Social Media Intelligence

The widespread consumer adoption of social media channels to share experiences – both good and bad – has forced brands to work much harder to influence purchase decisions, keep customers loyal and win new customers.

Successful brands will identify which online conversations matter to most, and extract insights that can feed into key activities, such as customer management, product development or advertising.

We extract relevant information from social channels and integrate it with additional data – such as brand and sales tracking, panel data and insights from our market experts. This allows us to go beyond social media listening; giving our clients the full market context and a strong foundation on which to base smart business decisions.

GfK’s Social Media Intelligence (SMI) researchers analyze consumer-generated content across all owned and earned social media channels globally. Our human-based coding and search technology ensures the high quality of our social media intelligence solutions.

Natasha Stevens
Natasha Stevens
North America
Latest insights

Here you can find the latest insights for Social Media Intelligence. View all insights

    • 10/24/16
    • Media Measurement
    • Consumer Panels
    • Social Media Intelligence Center
    • United States
    • English

    GfK MRI Partners with Cubeyou, Enhancing Gold-Standard Consumer Profile Data with Billions of Social Media Interactions

    GfK MRI and Cubeyou are joining forces to create an unmatched resource for understanding the interactions of social media and product usage – deep profiles of consumer beliefs and behavior married to social media use data from over 10 million accounts.
    • 07/25/16
    • Social Media Intelligence Center
    • Point of Sales Tracking
    • Pet Specialty
    • United States
    • English

    Holiday celebrations with pets: Evaluating growth opportunities through Social Media Intelligence (SMI)

    Sales of holiday themed treats in the US Pet Specialty market doubled from $3.8M in 2014 to $7.7M in 2015. During this time period, Christmas and Halloween treat sales increased on average 262%. There are many opportunities in this high growth area, but how can you optimize your market strategy to ensure it captures the voice, desires and unmet needs of pet owners?
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    The Connected Consumer

    Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  
    • 08/03/16
    • Technology
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    Connecting to Consumers via their Social Worlds | Singapore - Connected Consumer 2016

    The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before . People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows them to speak not merely in words, but even in pictures and videos today.Understanding social media and social networking is crucial for brands in order to know how they can.
Contact us
Natasha Stevens
North America
Tom Kertesz
North America
+1 212 240 5612
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