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Smart Insights: Public Services

Trusted, independent and robust research that stands up to expert examination and public scrutiny.

Reliable and trusted worldwide

We work with government departments, agencies, local authorities, charities, local newspapers, academic institutions and consultancies. And we deliver nothing less than globally trusted, reliable understanding of public opinion on key topics at a local, national and global level.

  • Full data protection compliance
  • Nationally representative, large samples
  • Hard-to-reach or niche groups
  • Proven reliability in handling sensitive or confidential topics
  • Trusted by major governments over many decades

No topic is too sensitive or too challenging

Whatever the topic – however sensitive – we have the methodologies and expertise to handle it with success. From hard-to-reach audiences to niche topics, our experience spans religion, health, criminal justice, policing, education, employment, housing, transport and personal finances.

 

Government & Academic (North America)

Bob Torongo
USA, Government & Academic
Solutions
  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for public services industry. View all insights

    • 09/28/16
    • Public Services
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • United States
    • English

    Practical Guidelines for Surveys Involving Non-Probability Samples

    Traditional methods of survey sampling rely on a number of fundamental assumptions that are becoming exceedingly unattainable. Specifically, many samples are selected from frames with varying coverage issues and most surveys suffer from high rates of nonresponse. Add in the growing pressure for cost containments and it is no wonder why alternative sampling methods are gaining acceptance.
    • 09/09/16
    • Public Services
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • United States
    • English

    GfK Webinar Series: The survey and beyond: New intersections to improve accuracy and data depth

    Technology and data availability are continuously influencing the way researchers can understand society and brand health. The challenge can be daunting as we navigate an ever-evolving environment that has led to lower survey participation and completion rates along with new tools and techniques that promise to solve these issues.
    • 09/09/16
    • Public Services
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • United States
    • English

    It's a Small Screen After All: Improving Measurement in an Ever-changing Online Survey World

    As respondents have been increasingly turning to smartphones to start our surveys, they have had significant struggles with common question designs and overall survey length. What was once a reasonable questionnaire for a desktop or laptop is now a "bloated monstrosity" on the small screen.
    • 03/14/16
    • Public Services
    • United States
    • English

    When the votes have been counted, will brand USA remain a winner?

    The volatile presidential nomination and election process going on now in the United States is clearly the big domestic news story of the year. It is also a leading story globally, as the world watches to see who will emerge as the next leader of the country that – according to the 2015 Anholt-GfK Nation Brands IndexSM – enjoys the strongest national “brand”. What impact will this year’s election process have on the United States’ global brand image?
Contact us
Bob Torongo
USA, Government & Academic
General