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Smart Insights: Prescription / RX

How are market and consumer trends affecting your business? How are your products performing, compared to competitors? What is the optimum positioning for your brand and products? What are your customers are looking for – and what are they willing to pay?

What we do

Our uniquely comprehensive service gives you the full picture for the prescription/Rx market, together with therapeutic experts in key areas, such as cardiovascular, oncology and women's health. Our network includes experts who have a deep understanding of the global market access landscape.

Our research solutions support you across your product life cycle, from ideation to protecting your franchise, and from brand perception, to advertising optimization and customer satisfaction.

We identify what is happening at every experience point that consumers have with your brand, products or services. And we assess the broad trends and specific influences that are driving their choices and behavior at each point.

With this joined-up insight, we deliver a rigorous understanding of the full market dynamics affecting your performance, and what you can do to drive growth.

Pankaj Thapar

+1 847 208 4657

Latest insights

Here you can find the latest insights for prescription / RX industry. View all insights

- 10/04/16
- Financial Services
- Health
- Consumer Health
- Prescription / RX
- United States
- English
Insurance Company Defections Could Drive One-Third of Lower-Income ACA Users to Go without Coverage

With some insurance companies deciding to end their participation in the Affordable Care Act (ACA) exchanges, ObamaCare customers are weighing dwindling options – and the effect on the ACA’s reputation has been dramatic.
- 09/08/16
- Financial Services
- Health
- Consumer Health
- Prescription / RX
- United States
- English
One-Third of Insured US Adults Have a Negative View of Insurance Companies That Opt Out of ACA

New GfK research shows that insurance companies that depart from the Affordable Care Act (ACA) marketplace risk damaging their reputations with millions of consumers.

Solutions

User Experience (UX)

Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding. To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.
Market Opportunities and Innovation (MOI)

Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.
Trends & Forecasting

Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.
Point of Sales Tracking

Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.
Geomarketing

Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.