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Smart Insights: Health Technology

Health technology innovators face a fast-paced and fluid market where multiple stakeholders impact the adoption of their products.

To succeed, companies need a precise picture of how their products will be used and how to optimize the user experience. They must understand the competitive landscape, market access and reimbursement processes, and the economic value of their products to stakeholders.

We are one of the few health technology research specialists who can offer you a comprehensive suite of offerings to meet these needs.  Our work is supported by direct access to purchasing, payer, clinician and patient stakeholders across all major markets globally.

We help you optimize the commercial opportunity and performance of your health technology products and portfolio, whether medical or diagnostic devices, digital health or health IT.

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Latest insights

Here you can find the latest insights for health technology industry. View all insights

    • 03/16/18
    • Home Appliances
    • Health Technology
    • Technology
    • Home and Living
    • Consumer Panels
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    MRI data reveal differences between Google Home, Amazon Echo households

    New data from GfK MRI shows that average Google Home and Amazon Echo households sometimes have very different profiles
    • 04/25/17
    • Health
    • Health Technology
    • United States
    • English

    GfK appoints new regional leaders in Health

    GfK’s global Health practice, with over 500 experts worldwide, has named new leaders for teams in North America and Germany/Switzerland.
    • 09/28/16
    • Health Technology
    • United States
    • English

    GfK Reveals Research in Consumer Health Tracking in US, Canada

    GfK research shows that digital devices, apps help people improve their fitness, motivate exercise.
    • 05/18/16
    • Health
    • Health Technology
    • United States
    • English

    GfK’s Edge Honored with PBIRG President's Award

    Justin Edge, GfK’s Global Head of Health, has received PBIRG’s President’s Award for his contributions to pharma and health market research. Kai Bode, Consumer Lead for Customer Strategy and Innovation at Merck and President of PBIRG, presented the award last night at the organization’s Annual General Meeting.
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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