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Smart Insights: Health Technology

Health technology innovators face a fast-paced and fluid market where multiple stakeholders impact the adoption of their products.

To succeed, companies need a precise picture of how their products will be used and how to optimize the user experience. They must understand the competitive landscape, market access and reimbursement processes, and the economic value of their products to stakeholders.

We are one of the few health technology research specialists who can offer you a comprehensive suite of offerings to meet these needs.  Our work is supported by direct access to purchasing, payer, clinician and patient stakeholders across all major markets globally.

We help you optimize the commercial opportunity and performance of your health technology products and portfolio, whether medical or diagnostic devices, digital health or health IT.

Sasha Richardson
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  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for health technology industry. View all insights

    • 09/28/16
    • Health Technology
    • United States
    • English

    GfK Reveals Research in Consumer Health Tracking in US, Canada

    GfK research shows that digital devices, apps help people improve their fitness, motivate exercise.
    • 05/18/16
    • Health
    • Health Technology
    • United States
    • English

    GfK’s Edge Honored with PBIRG President's Award

    Justin Edge, GfK’s Global Head of Health, has received PBIRG’s President’s Award for his contributions to pharma and health market research. Kai Bode, Consumer Lead for Customer Strategy and Innovation at Merck and President of PBIRG, presented the award last night at the organization’s Annual General Meeting.
    • 05/12/16
    • Health
    • Health Technology
    • User Experience (UX)
    • United States
    • English

    At PBIRG AGM Session, GfK Will Focus on Designing Smarter Products, Services for Aging Populations

    GfK will play a major role at this year’s PBIRG Annual General Meeting (AGM), with Justin Edge (Global Head, Health) co-chairing the event and Korey Johnson (SVP, User Experience) sharing insights on designing products and services for aging populations. 
    • 04/13/16
    • Health
    • Health Technology
    • User Experience (UX)
    • United States
    • English

    GfK’s Zack to Chair Pop-Up Conference at HFES Healthcare Symposium

    In a session at the 2016 Human Factors and Ergonomics Society (HFES) Healthcare Symposium, Lauren Zack, Vice President of User Experience (UX) at GfK, will host a Health Information Technology (IT) Pop-Up Conference that will take place on April 16.
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