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FuturePath

Identification, sizing and prioritization of market opportunities

What it is
A product suite that maps market dynamics and emerging opportunities to secure market relevance. A clear activation plan to guide concept development and other growth initiatives.

How it works
We take a future view of where and how the market and the competition is evolving, using Leading Edge Consumers and other predictive analytics.
We identify priority targets, occasions and need segments – where and how to win - we size and prioritize promising opportunity spaces.

Benefits
Clients access benefit-driven opportunities, which can be leveraged to steer innovation priorities and deliver new market experiences to 'wow' customers. Dynamic, future view of landscape with innovation platforms that help prioritize investments and secure market relevance.

Related Solutions
  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.