Just like companies and products, countries, cities, provinces and regions can also have distinct brand identities. Place Branding encompasses measuring that identity, evaluating its strengths and weaknesses and building and communicating differentiating and winning characteristics.
GfK delivers the Anholt-GfK Nation Brands IndexSM (NBI) and Anholt-GfK City Brands IndexSM (CBI). We assess, develop and implement brand strategies across nations, cities and regions, and provide the global and local insights needed to move a place‘s reputation forward. As well as increase the success of its business, trade and tourism efforts.
We conduct the world‘s only comprehensive global nation branding survey. The Anholt-GfK Nation Brands IndexSM (NBI) helps governments, organizations and businesses understand, measure and ultimately build a strong national image and reputation. It measures the power and quality of each country‘s ‘brand image‘ by combining the following six dimensions:
Anholt-GfK Nation Brands IndexSM (NBI) is conducted annually on the image and reputation of 50 nations in 20 survey countries:
The Anholt-GfK Roper City Brands IndexSM (CBI) measures perceptions of cities among people in both developed and developing countries that play important and diverse roles in
the flow of business, cultural and tourism activities. The CBI measures the following six dimensions:
Most recently, the Anholt-GfK City Brands IndexSM (CBI) measured the image and reputation of 50 cities:
Take a look at some of our success stories for our place branding research.