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GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
Woking
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
London
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
Leicestershire
LE13 0PB

GfK UK, Whitham

Unit C
1 Wheaton Road
Whitham
Essex
CM8 3GF

GfK UK, Luton

64-68 Alma Street
Luton
LU1 2PL

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Oxford
OX2 0JJ

GfK UK, Warwickshire

7 Clarendon Place
Royal Leamington Spa
Warwickshire
CV32 5QL

GfK UK, Slough

Suite 210-211
Regal Court
42-44 High Street
Slough
Berkshire
SL1 1EL
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 08/08/17
    • Retail
    • Consumer Goods
    • Market Opportunities and Innovation
    • Shopper
    • United Kingdom
    • English

    Money Dashboard and GfK join forces to understand UK consumer spending patterns

    Money Dashboard and GfK have today announced that they have joined forces to provide retailers and brands with insights into UK consumer spending patterns by category.
    • 08/07/17
    • Retail
    • Technology
    • United Kingdom
    • English

    Black Friday and the Mobile market

    Since arriving in this country, Black Friday has become a key date in UK shopping. This is equally true for the mobile market. If we look back to Black Friday 2015, total Smart-Mobile sales grew +29% compared to the week prior to Black Friday.
    • 08/04/17
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday insights – Consumer Electronics

    The rise of Black Friday in the UK over the past few years has been staggering. The US-imported sales frenzy has radically altered the composition of our traditional peak period, pulling an increasing number of sales from both sides of Black Friday.
    • 08/02/17
    • Retail
    • Technology
    • United Kingdom
    • English

    Black Friday insights - PC Market

    The PC market is no exception in regards to the growing importance of Black Friday in the shopping calendar. Despite strong promotional price cuts, the value of the PC space still benefitted, with Mobile Computing showing +9% YoY value growth in 2016.

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more

Information

GfK UK Information for the general public
GfK Sound Matching App End User Licence Agreement
Social Workers use of Information and Technology Survey Prize Draw Terms & Conditions
CMA Investigation into takeaway services survey - Prize Draw Terms & Conditions

Click read more to read our Policy Statements and Terms and Conditions.

Read more

OUR POLICY STATEMENTS

GfK UK Corporate Social Responsibility

GfK UK Environment Policy Statement and Activities

GfK UK Quality Statement

GfK UK Sustainability Policy

GfK UK Data security statement

GfK SE Data Services Centre Data security statement

GfK UK Anti-Corruption and Bribery Policy

GfK UK slavery Trafficking Statement Financial Year 2016 

GfK Suppler Code of Conduct

GfK Quality Commitment

OUR TERMS AND CONDITIONS

GfK U.K. Limited

GfK U.K. Registered Company number: 2512551

Client contract:

GfK U.K. Ltd Custom Research and Syndicated Studies

GfK U.K. Ltd Mystery Shopping Services

GfK U.K. Ltd Market Access

GfK Retail and Technology Limited

GfK Retail and Technology Registered Company number: 02450463

Client contract:

GfK Retail and Technology - Data Licence Agreement

GfK Entertainment and Travel UK Ltd

Registered Company Number: 3073596

Client contract:

GfK Entertainment and Travel UK Ltd

Place of registration: England and Wales

Registered office for above companies:

Level 18
25 Canada Square
Canary Wharf
London
E14 5LQ​​​

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