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GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
LE13 0PB

GfK UK, Witham

Unit C
1 Wheaton Road

GfK UK, Luton

64-68 Alma Street

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way

GfK UK, Warwickshire

7 Clarendon Place
Royal Leamington Spa
CV32 5QL

GfK UK, Slough

Suite 210-211
Regal Court
42-44 High Street
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 04/27/18
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in April

    GfK’s long-running Consumer Confidence Index decreased two points in April 2018. Four of the five measures were lower, with the remaining measure increasing.
    • 04/19/18
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer sentiment in Europe stayed cautiously optimistic for Q1

    In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.
    • 04/11/18
    • Retail
    • Technology
    • United Kingdom
    • English

    Was it Good Friday or Black Friday? Tech Sales Soar at Easter while DIY struggles

    The early timing of Easter 2018 combined with crazy weather conditions, has brought about a very different pattern of trade to that seen in previous years. In fact, comparisons between Easter 2018 and 2017 show stark differences for both the Technology and DIY sectors.
    • 04/04/18
    • United Kingdom
    • English

    GDPR: 4 practical steps all Researchers need to do now

    One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more


GfK UK Information for the general public

GfK Sound Matching App End User Licence Agreement

Click read more to read our Policy Statements and Terms and Conditions.

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