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GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
Woking
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
London
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
Leicestershire
LE13 0PB

GfK UK, Witham

Unit C
1 Wheaton Road
Witham
Essex
CM8 3GF

GfK UK, Luton

64-68 Alma Street
Luton
LU1 2PL

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Oxford
OX2 0JJ

GfK UK, Warwickshire

7 Clarendon Place
Royal Leamington Spa
Warwickshire
CV32 5QL

GfK UK, Slough

Suite 210-211
Regal Court
42-44 High Street
Slough
Berkshire
SL1 1EL
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 11/22/17
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Contract SIM-only continues to surge in Q317 in GB

    GfK’s latest Point of Sale (PoS) and quarterly Tech Consumer 360 data on the mobile phone market reveals that the Contract SIM-only (SIMO) category was the strongest performer in Q3, up 20% on the previous quarter.
    • 11/21/17
    • Financial Services
    • Consumer Health
    • Home and Living
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Health, financial security and free time are top factors for the Good Life, say UK consumers

    When it comes to the factors that make up ‘the good life’, the top three most popular items according to the online population in the UK are good health, financial security and leisure time. Well over half of Britons also see a home you own, a happy marriage, travel for leisure, and control over one’s life as being part of the good life. 
    • 11/16/17
    • Public Services
    • Brand and Customer Experience
    • Public Communications and Social Science
    • United Kingdom
    • English

    Germany reclaims top “nation brand” ranking, with USA dropping to sixth place

    France leaps to second place for first time, since 2009, while UK regains ground to remain third and Japan enters top five for first time since 2011. USA is only country showing overall decline in 2017. Germany shows major gains in Governance, People, and Culture.
    • 11/06/17
    • Careers
    • United Kingdom
    • English

    Opportunities to join our Field Interviewer Team

    Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK. 

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more

Information

GfK UK Information for the general public
GfK Sound Matching App End User Licence Agreement
Social Workers use of Information and Technology Survey Prize Draw Terms & Conditions
CMA Investigation into takeaway services survey - Prize Draw Terms & Conditions

Click read more to read our Policy Statements and Terms and Conditions.

Read more

OUR POLICY STATEMENTS

GfK UK Corporate Social Responsibility

GfK UK Environment Policy Statement and Activities

GfK UK Quality Statement

GfK UK Sustainability Policy

GfK UK Data security statement

GfK SE Data Services Centre Data security statement

GfK UK Anti-Corruption and Bribery Policy

GfK UK slavery Trafficking Statement Financial Year 2016 

GfK Suppler Code of Conduct

GfK Quality Commitment

OUR TERMS AND CONDITIONS

GfK U.K. Limited

GfK U.K. Registered Company number: 2512551

Client contract:

GfK U.K. Ltd Custom Research and Syndicated Studies

GfK U.K. Ltd Mystery Shopping Services

GfK U.K. Ltd Market Access

GfK Retail and Technology Limited

GfK Retail and Technology Registered Company number: 02450463

Client contract:

GfK Retail and Technology - Data Licence Agreement

GfK Entertainment and Travel UK Ltd

Registered Company Number: 3073596

Client contract:

GfK Entertainment and Travel UK Ltd

Place of registration: England and Wales

Registered office for above companies:

Level 18
25 Canada Square
Canary Wharf
London
E14 5LQ​​​

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