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GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
LE13 0PB

GfK UK, Whitham

Unit C
1 Wheaton Road

GfK UK, Luton

64-68 Alma Street

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 10/14/16
    • Fashion and Lifestyle
    • Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday: the build up

    As we hurtle towards the end of the year everyone is talking about Black Friday 2016. This retail event has changed a lot in its short life this side of the pond, and we know it will continue to change as strategies from both manufacturers and retailers evolve from the learnings of previous years. 

    • 10/11/16
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    UK Alcohol: Let the ideas flow

    To win new consumers and inspire existing ones, alcohol companies need to bottle their inspiration – it’s about selling experience, not just drinks.
    • 10/06/16
    • Energy
    • United Kingdom
    • English

    Energy suppliers: The benefits for those who focus offers on existing and loyal customers

    How important is offering competitive deals to existing customers for energy suppliers?
    • 10/06/16
    • Home Appliances
    • Technology
    • Energy
    • United Kingdom
    • English

    GfK's thoughts on the 2016 Smart Summit

    Find out the thoughts and findings of the GfK team who attended the Smart Summit 2016.

The Black Friday report:

Your guide to the road ahead

Interested in the 2015 Black Friday results?

The full report provides detailed market-by-market research and analysis with brand specific insights. It is the definitive guide to the future of Black Friday.

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more


GfK UK Information for the general public
Royal London Prize Draw Terms and Conditions
GfK Sound Matching App End User Licence Agreement

Click read more to read our Policy Statements and Terms and Conditions.

Read more


GfK UK Corporate Social Responsibility

GfK UK Environment Policy Statement and Activities

GfK UK Quality Statement

GfK UK Sustainability Policy

GfK UK Data security statement

GfK SE Data Services Centre Data security statement


GfK U.K. Limited

Client contracts:

Gfk Mutual NDA Terms

GfK Standard Terms Custom and Syndicated

GfK Standard Terms Mystery Shopping

Supplier contracts:

GfK Agency terms

GfK Retail and Technology Limited

Client contracts:

GfK Retail and Technology - Data Licence Agreement

Place of registration: England and Wales

GfK U.K. Limited Company number: 2512551

GfK Retail and Technology Limited Company number: 02450463

Registered office:

Level 18

25 Canada Square

Canary Wharf


E14 5LQ​​​