Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina

GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
LE13 0PB

GfK UK, Whitham

Unit C
1 Wheaton Road

GfK UK, Luton

64-68 Alma Street

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 01/17/17
    • Travel and Hospitality
    • United Kingdom
    • English

    Going round in circles

    We talk about the sharing economy as if it is a fairly new concept, but is it really that new or is it simply an old behaviour reinvented and enabled by technology?
    • 12/22/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    Consumer Confidence Index increases one point

    Roller-coaster year for UK consumer confidence London, December 22, 2016 – GfK’s long-running Consumer Confidence Index has increased by one point this month to -7. Two of the five measures saw increases in December with the remaining three measures decreasing.
    • 12/14/16
    • Technology
    • United Kingdom
    • English

    In a challenging economic climate, growth for B2B ITC and Telecoms vendors in 2017 will depend on understanding customer priorities

    2016 has been a tumultuous year, and it’s still unclear what the consequences of the Brexit vote, the policies of President-elect Trump, and the economic slowdown in previously high-growth regions such as China will be.
    • 12/14/16
    • Media and Entertainment
    • Technology
    • United Kingdom
    • English

    UK TV viewing trends

    OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

The Black Friday report:

Your guide to the road ahead

Interested in the 2015 Black Friday results?

The full report provides detailed market-by-market research and analysis with brand specific insights. It is the definitive guide to the future of Black Friday.

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more


GfK UK Information for the general public
GfK Sound Matching App End User Licence Agreement
Social Workers use of Information and Technology Survey Prize Draw Terms & Conditions

Click read more to read our Policy Statements and Terms and Conditions.

Read more


GfK UK Corporate Social Responsibility

GfK UK Environment Policy Statement and Activities

GfK UK Quality Statement

GfK UK Sustainability Policy

GfK UK Data security statement

GfK SE Data Services Centre Data security statement

GfK UK Anti-Bribery and Corruption Policy

GfK Suppler Code of Conduct

GfK Quality Commitment


GfK U.K. Limited

Client contracts:

GfK Standard Terms Custom and Syndicated

GfK Retail and Technology Limited

Client contracts:

GfK Retail and Technology - Data Licence Agreement

Place of registration: England and Wales

GfK U.K. Limited Company number: 2512551

GfK Retail and Technology Limited Company number: 02450463

Registered office:

Level 18

25 Canada Square

Canary Wharf


E14 5LQ​​​

Join one of the world’s leading market research organizations. As part of our team, you’ll join a pioneering network of experts across the world. You’ll collaborate with some of the best and brightest in the industry. You’ll gain new insights and inspiration. Whatever your field of work, we believe you'll enjoy working with us..

Graduate Recruitment

If you’re currently at University, or already graduated and interested in starting a career in Market Research, take a look at our Graduate Recruitment opportunities. Click here


Field & Telephone Interviewers

We are currently recruiting to our team of highly skilled telephone and field interviewers. Click here

Search for jobs worldwide
Graduate recruitment
Training and development
Growing with GfK
Discover GfK
Curious about working at GfK?
Contact us