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GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
LE13 0PB

GfK UK, Whitham

Unit C
1 Wheaton Road

GfK UK, Luton

64-68 Alma Street

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 06/16/17
    • Press
    • United Kingdom
    • English

    Exit Poll Spot on Again.

    A scatter of results either side of the actual winning margin, and wrong by no more than 3% - the exit poll yet again produced a remarkably accurate result. The exit poll was conducted by GfK in partnership with Ipsos MORI, on behalf of the BBC, ITV, and Sky News, and got every party almost exactly right. See results!
    • 06/12/17
    • Automotive
    • United Kingdom
    • English

    1.625 million UK households are dispassionate towards their car – an opportunity for mass-market multi-brand dealerships

    Over 100 years ago, Henry Ford made the car available to the masses by revolutionising the manufacturing process. A car became a status symbol – and by the end of 2016, 30.9 million cars1 were registered on Britain’s roads. But, looking closer at the record year 2016, we see only a 0.8%2 yoy increase of private new car registrations; the market has been slowly moving towards saturation for a while now. And another trend is making itself known: The attitude towards car ownership is shifting – the car has lost some of its standing as status symbol.
    • 06/02/17
    • Consumer Life
    • United Kingdom
    • English

    Voters report that “having enough money to live right and pay the bills” is as important as the NHS and terrorism

    Voters report that “having enough money to live right and pay the bills” is as important as the NHS and terrorism Immigration and Brexit are not voter priorities A survey to understand the top concerns of British consumers conducted in the first half of May 2017 has revealed that “NHS and the cost of healthcare”, “terrorism” and “having enough money to live right and pay the bills” are more important to voters than the issues of immigration and Brexit.
    • 05/31/17
    • United Kingdom
    • English

    UK Consumer Confidence increases two points to - 5. But when will the squeeze in living standards hit home?

    GfK’s long-running Consumer Confidence Index increased two points to - 5 in May. Four of the five measures increased, and one remained unchanged. 

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more


GfK UK Information for the general public
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GfK UK Anti-Corruption and Bribery Policy

GfK UK slavery Trafficking Statement Financial Year 2016 

GfK Suppler Code of Conduct

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GfK U.K. Limited

GfK U.K. Registered Company number: 2512551

Client contract:

GfK U.K. Ltd Custom Research and Syndicated Studies

GfK U.K. Ltd Mystery Shopping Services

GfK U.K. Ltd Market Access

GfK Retail and Technology Limited

GfK Retail and Technology Registered Company number: 02450463

Client contract:

GfK Retail and Technology - Data Licence Agreement

GfK Entertainment and Travel UK Ltd

Registered Company Number: 3073596

Client contract:

GfK Entertainment and Travel UK Ltd

Place of registration: England and Wales

Registered office for above companies:

Level 18
25 Canada Square
Canary Wharf
E14 5LQ​​​

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