Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina

GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
LE13 0PB

GfK UK, Whitham

Unit C
1 Wheaton Road

GfK UK, Luton

64-68 Alma Street

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 09/20/16
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    The future of the UK fashion industry

    The fashion industry has been struggling across Europe for a while, and the concern is that the UK, which has up to now maintained a flat performance, may start to decline. We share our latest thinking on what a UK fashion brands need to do to be successful in today’s ever changing environment and to inspire and engage tomorrow's fashion consumer.
    • 09/15/16
    • Press
    • Technology
    • United Kingdom
    • English

    Apple and Motorola removing the 3.5mm jack on their latest handsets is music to the ears of Wireless Headphone manufacturers

    After months of speculation about Apple’s much anticipated iPhone 7, the rumours around their intention to do away with the long-serving 3.5mm headphone jack were confirmed at Apple’s launch event in Cupertino, California.
    • 09/12/16
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United Kingdom
    • English

    11/15/16 - 11/17/16
    GfK at the Omnishopper Interational event

    Define the future of retail with revolutionary shopper insights and activation strategies Join James Llewellyn  and Peter Vankeulen at the Omnishopper international event on the 15th - 17th Novembers at the Marriott, Canary Wharf.
    • 08/31/16
    • Financial Services
    • Retail
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    UK August 2016 Consumer Confidence Landscape

    The UK Consumer Confidence Index has risen five points in August after recent Brexit falls, as Brits carry on shopping while motivation to save collapses. GfK’s long-running Consumer Confidence Index has increased by five points this month to -7. All five measures used to calculate the Index saw increases.

The Black Friday report:

Your guide to the road ahead

Interested in the 2015 Black Friday results?

The full report provides detailed market-by-market research and analysis with brand specific insights. It is the definitive guide to the future of Black Friday.

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more


GfK UK Information for the general public
GfK Sound Matching App End User Licence Agreement