Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
Woking
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
London
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
Leicestershire
LE13 0PB

GfK UK, Whitham

Unit C
1 Wheaton Road
Whitham
Essex
CM8 3GF

GfK UK, Luton

64-68 Alma Street
Luton
LU1 2PL

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Oxford
OX2 0JJ
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 02/16/17
    • Travel and Hospitality
    • Point of Sales Tracking
    • United Kingdom
    • English

    Global Travellers Want Relaxing Yet Fulfilling Breaks

    It’s often been said that the world is divided into two kinds of people; those who like to spend their holidays seeing and doing things, and others who just want to lie on the beach. Recent global research from GfK shows that the truth is a little more complicated.
    • 02/16/17
    • Automotive
    • United Kingdom
    • English

    Deliberations on the UK tyre market and Brexit

    All in all, 2016 has been a successful year for tyre manufacturers in the UK. Following the increasing number of SUVs on the road, 4x4 tyre sales grew notably by 18% units sold* yoy, but overall GfK’s Panel Market GB was flat.
    • 02/15/17
    • Connected Consumer
    • United Kingdom
    • English

    Explore the world of the Connected Consumers through our insights

    Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!
    • 02/14/17
    • Fashion and Lifestyle
    • Financial Services
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • United Kingdom
    • English

    GB Inflation Watch

    Nearly three out of four GB consumers think prices have risen over the past year and they expect more rapid rises to come
Stage

The Black Friday report:

Your guide to the road ahead

Interested in the 2015 Black Friday results?

The full report provides detailed market-by-market research and analysis with brand specific insights. It is the definitive guide to the future of Black Friday.

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more

Information

GfK UK Information for the general public
GfK Sound Matching App End User Licence Agreement
Social Workers use of Information and Technology Survey Prize Draw Terms & Conditions

Click read more to read our Policy Statements and Terms and Conditions.

Read more

OUR POLICY STATEMENTS

GfK UK Corporate Social Responsibility

GfK UK Environment Policy Statement and Activities

GfK UK Quality Statement

GfK UK Sustainability Policy

GfK UK Data security statement

GfK SE Data Services Centre Data security statement

GfK UK Anti-Bribery and Corruption Policy

GfK Suppler Code of Conduct

GfK Quality Commitment

OUR TERMS AND CONDITIONS

GfK U.K. Limited

GfK U.K. Registered Company number: 2512551

Client contract:

GfK U.K. Limited Standard Terms Custom and Syndicated

GfK Retail and Technology Limited

GfK Retail and Technology Registered Company number: 02450463

Client contract:

GfK Retail and Technology - Data Licence Agreement

GfK Entertainment and Travel UK Ltd

Registered Company Number: 3073596

Client contract:

GfK Entertainment and Travel UK Ltd

Place of registration: England and Wales

Registered office for above companies:

Level 18
25 Canada Square
Canary Wharf
London
E14 5LQ​​​

Join one of the world’s leading market research organizations. As part of our team, you’ll join a pioneering network of experts across the world. You’ll collaborate with some of the best and brightest in the industry. You’ll gain new insights and inspiration. Whatever your field of work, we believe you'll enjoy working with us.

Graduate Recruitment

If you’re currently at University, or already graduated and interested in starting a career in Market Research, take a look at our Graduate Recruitment opportunities. Click here

 

Field & Telephone Interviewers

We are currently recruiting to our team of highly skilled telephone and field interviewers. Click here

Search for jobs worldwide
Graduate recruitment
Training and development
Growing with GfK
Discover GfK
Curious about working at GfK?
Contact us

General