If you know how consumers shopped this Black Friday, you’ll win in the weeks ahead
If you know how consumers shopped this Black Friday, you’ll win in the weeks ahead
It was a Black Friday like no other. But just how much were sales impacted? View our infographic to find out who the winners were this year.
Who won Black Friday week?
Discover the key learnings and trends that emerged across the period - as well as what opportunities may lie ahead. In our infographic you’ll find insights on:
How Black Friday sales in 2020 compare to last year
The radical changes in consumer behavior
Which products were most in demand
How online shopping dominated this year
And more...
Key stats for this year’s Black Friday performance
An atypical year has meant that retailers and manufacturers alike have had to be quick to adapt their usual approach to Black Friday. Key trends that have emerged this year include:
Slightly weaker Black Friday sales than last year However, compared to an average week, sales were strong with an increase of 128%
Earlier promotions than ever before Activity started in week 46 with three weeks accounting for a 5% sales growth versus last year
Premiumization remains with price cuts less extreme Only 33% of sales were made with a promotion greater than 15% versus 41% in 2019.
This infographic builds on the most up-to-date weekly insights from GfK’s Market Intelligence: Sales Tracking and trend monitoring from Consumer Life. These insights help you adapt and react faster to recent market developments, placing success at your fingertips this peak season and beyond.
