It was a Black Friday like no other.
But just how much were sales impacted?
View our infographic to find out who the winners were this year.
Discover the key learnings and trends that emerged across the period - as well as what opportunities may lie ahead. In our infographic you’ll find insights on:
An atypical year has meant that retailers and manufacturers alike have had to be quick to adapt their usual approach to Black Friday. Key trends that have emerged this year include:
This infographic builds on the most up-to-date weekly insights from GfK’s Market Intelligence: Sales Tracking and trend monitoring from Consumer Life. These insights help you adapt and react faster to recent market developments, placing success at your fingertips this peak season and beyond.