从整体市场角度制定和积极管理定价战略和战术。了解买家愿意为您的产品付多少钱。比较相同价位的其他同类产品。评价您的促销战术带来的贡献和增长效果。明确并调整促销和特别优惠以应对竞争对手的活动。根据预测分析确定新的目标市场和机会。
[{value=industries, name=Industry, length=[], data=[Technology and Durables, Retail, Media Entertainment, Consumer Goods, Automotive, Financial Services], type=[], translatedData=[科技, 零售, 消费品, 汽车, 金融服务], translatedName=[行业, Industry]}, {value=role, name=Role, length=[], data=[], type=[], translatedData=[], translatedName=[角色, Role]}, {value=solutions, name=Solution, length=[], data=[Marketing and Sales Effectiveness, Market and Retail Intelligence, Brand Insights, Consumer and Shopper Intelligence], type=[], translatedData=[营销效果, 市场与零售情报, 品牌洞察见解, 消费者和购物者情报], translatedName=[解决方案, Solution]}, {value=byneed, name=By Need, length=[], data=[], type=[], translatedData=[], translatedName=[null, By Need]}, {value=content_type, name=Content Type, length=[], data=[], type=[], translatedData=[], translatedName=[内容类型, Content Type]}, {value=countries, name=Country, length=[], data=[China, Taiwan], type=[], translatedData=[中国], translatedName=[国家, Country]}, {value=country_codes, name=Country, length=[], data=[], type=[], translatedData=[], translatedName=[国家, Country], isoData=[]}, {value=secondary_topic, name=Topic, length=[], data=[], type=[], translatedData=[], translatedName=[Topic]}, {value=language, name=Language, length=[], data=[], type=[], translatedData=[], translatedName=[null, Language]}, {value=locations, name=City, length=[], data=[], type=[], translatedData=[], translatedName=[City]}, {value=job_family, name=Job Family, length=[], data=[], type=[], translatedData=[], translatedName=[Job Family]}, {value=time_type, name=Full/Part Time, length=[], data=[], type=[], translatedData=[], translatedName=[Full/Part Time]}, {value=employee_type, name=Employee Type, length=[], data=[], type=[], translatedData=[], translatedName=[Employee Type]}]
一款结合了市场、消费者和品牌情报的多元化智能平台,通过人工智能的预见和建议实现了功能的强大提升。
GfK Shopper Behavior
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.
GfK Shopper Insight
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
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