Develop and actively manage your pricing strategy and tactics with a total market view. Understand what buyers will pay for your product. Compare other products in the same price bracket. Assess the contribution and uplift of your promotional tactics. Agree and adjust promotions and special offers in response to competitive activities. Identify new target markets and opportunities based on predictive analytics.
[{value=industries, name=Industry, length=[], data=[Technology and Durables, Retail, Media Entertainment, Consumer Goods, Automotive, Financial Services], type=[], translatedData=[家電/IT製品, リテール, 消費財, 自動車関連, 金融サービス], translatedName=[業種・業界, Industry]}, {value=role, name=Role, length=[], data=[], type=[], translatedData=[], translatedName=[ご担当の分野, Role]}, {value=solutions, name=Solution, length=[], data=[Marketing and Sales Effectiveness, Market and Retail Intelligence, Brand Insights, Consumer and Shopper Intelligence], type=[], translatedData=[マーケティング効果測定:マーケティング エフェクティブネス, 市場動向:マーケット&リテイル インテリジェンス, ブランド:ブランド インサイト, 消費者:コンシューマ & ショッパー インテリジェンス], translatedName=[ソリューション, Solution]}, {value=byneed, name=By Need, length=[], data=[], type=[], translatedData=[], translatedName=[null, By Need]}, {value=content_type, name=Content Type, length=[], data=[], type=[], translatedData=[], translatedName=[コンテンツ, Content Type]}, {value=countries, name=Country, length=[], data=[Japan], type=[], translatedData=[日本], translatedName=[国, Country]}, {value=country_codes, name=Country, length=[], data=[], type=[], translatedData=[], translatedName=[国, Country], isoData=[]}, {value=secondary_topic, name=Topic, length=[], data=[], type=[], translatedData=[], translatedName=[Topic]}, {value=language, name=Language, length=[], data=[], type=[], translatedData=[], translatedName=[null, Language]}, {value=locations, name=City, length=[], data=[], type=[], translatedData=[], translatedName=[City]}, {value=job_family, name=Job Family, length=[], data=[], type=[], translatedData=[], translatedName=[Job Family]}, {value=time_type, name=Full/Part Time, length=[], data=[], type=[], translatedData=[], translatedName=[Full/Part Time]}, {value=employee_type, name=Employee Type, length=[], data=[], type=[], translatedData=[], translatedName=[Employee Type]}]
GfK Travel Solution
Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.
1つのプラットフォームに、家電市場の販売動向、消費者調査から見るトレンド、および AIによる分析を基にした売上予測やシミュレーション、という3つの要素を組み込んだ分析ソリューション。
gfk newron Predict
販売動向データや消費者トレンドへのリアルタイムアクセスに加え、AI技術を用いた売上予測やシミュレーション機能を実装。他社より一歩先に行くためのソリューション。
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