We collect, use, store, process, and transfer different types of personal data, depending on the collection purpose. We only collect data categories necessary, for achieving a specific purpose. Personal data we collect includes, but is not limited to:
Contact Data: first name, maiden name, surname, company name, job title / role, company email address and phone number, company billing address, delivery address, email address and telephone numbers
Employment Application Data: information we collect from you if you apply for a job at GfK such as, data concerning your professional life, information included in your CV, graduation or other relevant certificates, employers’ references
Financial Data: bank account and payment card details, details about payments to you or received from you, as well as details of products and services you have purchased from us
User Account Data: login credentials (username or similar identifier, password/password hash), preferences, any feedback you have provided us with
Marketing and Communications Data: your preferences in receiving marketing materials from us and from third parties, your preferred communication channels
Research Data: refers to all types of personal data we collect from you in the course of your participation in our research activities. Research Data includes the following categories, as detailed the privacy policies and consent forms for the respective market research activity:
Survey Data: your answers to online, paper & pencil or telephone surveys including sociodemographic information such as title, date of birth, age, gender, information regarding educational and income levels, occupation, marital status, number of children in household, etc.
Media Measurement Data: information regarding your TV and streaming media consumption, your overall usage of the internet, streaming and social media platforms and other (online) media channels, as well as your digital devices in general
Shopping Behavior Data: information regarding your household purchases
Research Data may include or reveal Sensitive Data as explained below.
Sensitive Data refers to special categories of personal data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, health, sexual orientation or aspects of an individual's sex life, genetic data, or biometric data.
We only process children’s personal data to the extent permitted by law, with and with prior consent of the legal guardian where necessary. If we become aware that personal data of a child has inadvertently been collected, we will delete such data without undue delay.
Participation in our market research is always voluntary. You may stop participating and/or providing personal data at any time. If you withdraw your consent to the processing of your personal data or terminate your membership in a panel, you will no longer be eligible for studies and consequently, any future incentives and compensations we may offer to members and other participants
If the processing of your personal data is necessary for the performance of a contract to which you are party to, and you fail to provide the necessary information, we may cancel our services under the contract. In this case, we will notify you in advance.
If the collection of your personal data is necessary to conclude an employment relationship with you and you fail to provide that data when requested, we may be unable to process your application.
We offer participation in different panels for which you may register upon invitation.
If you take part in a panel, we will collect your Contact Data. During your participation you will be asked to participate in research projects and GfK collects Survey Data and Behavioral measurement data. If the research is internet-based, we collect Internet Log-Data as well.
You may be invited to participate in our market research surveys even if you are not registered as a participant with GfK.
In any of the following scenarios, GfK is responsible as a data controller for the collection and processing of Internet Log-Data, whereas other parties may be responsible as controllers for other personal data concerning you.
If you are registered as a participant with other market research companies or panel operators, you could occasionally receive invitations to surveys conducted by GfK. In this case the other company is responsible as controller for your personal data, like name, address or email. If, in exceptional cases, there is a possibility that Research Data collected by us could personally identify you as an individual, we will inform you accordingly in advance. Personal Data provided to us by our clients
We may receive your Contact Data from a client company who commissioned us to conduct a survey on their behalf with a specific group of people. For example, a client could send us a list of its end customers for this purpose. In this case, our customer is controller of both your Contact Data and the data that is collected from you during the survey. In such cases, we will disclose to you the identity of the customer who provided your Contact Data to us.
If you are registered as a participant with other market research companies or panel operators, you could occasionally receive invitations to survey conducted by GfK. In this case the other company is responsible as controller for your personal data, like name, address or email. If, in exceptional cases, there is a possibility that Research Data collected by us could personally identify you as an individual, we will inform you accordingly in advance.
In some countries, we may use telephone numbers from public directories and/or numbers that we automatically generated based on numbers from public sources, using industry approved algorithms. Consequently, we may call your number even if you did not make it publicly available.
If you receive a phone call from GfK or one of our business partners and are asked to answer questions, for example, about certain brands and products, this does not necessarily mean that we have any of your personal data other than your telephone number in our possession.
Your answers to telephone surveys will be treated anonymously and not stored together with your telephone number. If you are randomly selected to take part in a survey and receive a call from us but refuse to participate and want us to refrain from calling you in the future, please let us know, and we will add your number to a blocking list.
We collect Media Measurement Data if you take part in our audience measurement panels.
We do so by hardware or software-based web-tracking and metering technologies such as tracking apps, browser add-ons, TV meters and proprietary internet routers, cookies and similar internet technologies like digital device fingerprinting.
We collect Shopping Behavior Data if you take part in our consumer panels.
We do this with the use of mobile apps and devices with which you scan barcodes of products that you purchased or take pictures of sales receipts, or by simply asking you to enter information regarding your purchases into online forms.
We use your Contact Data to directly communicate with you, for example, to keep you informed about our terms and policies or panel rules as well as incentives or prize draws / sweepstakes we offer to participants through email newsletters, to invite you to surveys and other panel activities and to select participants for specific surveys based on their sociodemographic profile.
In general, we process your Research Data in such a way that they do not allow recipients to identify you as an individual. Typically, we combine the Research Data of several respondents and generate anonymous aggregated data.
In some cases, we may report the Research Data on a participant’s level, using an internally assigned pseudonym (a number or code). Recipients are not able to identify you based on these pseudonyms.
If there is a possibility that a recipient of the Research Data can identify you as an individual, either directly or by combining it with other data, we will inform you in advance and obtain your consent if required.
We use Media Measurement and Shopping Behavior Data to enrich collected Research Data in order to provide better insights to our clients.
You may provide us with your Contact Data, User Account Data, and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
We may collect additional information (Contact Data) about you from other sources if you are a representative of an interested party or a prospect from publicly available sources or existing client. Such sources are mainly, but not limited to, internet sources such as professional networks like linked.in and XING but also respective company websites and possibly other websites.
We will only use your personal data for the purposes for which we collected it and for and for purposes compatible with the original collection purposes.
We process your personal data if you are a potential customer of our products, an existing customer or a service provider for the establishment and performance of our business relationship with you.
If you register on our website to receive specific content, newsletters, or to attend webinars, or you contact us by email or otherwise, we will process your Contact Data and any information that you submit through our web forms or send us by email for the following purposes:
We process your Contact Data, Financial Data, Internet Log-Data, and User Account Data to deliver our services to you and to better understand how you use our solutions.
If you sign up or otherwise opt-in to receive invitations to our free webinars and events, thought-leadership articles, or product announcement emails, we will ask for your consent to use your email address for this purpose.
We may use your Contact Data, Internet Log-Data, and User Account Data to better understand what may be of interest to you and how this content is best presented to you.
We will obtain your opt-in consent before sharing your personal data with any third party for marketing purposes.
You may unsubscribe from marketing communications at any time by clicking the link to ‘unsubscribe’ at the bottom of any marketing email we have sent to you.
If you opt out of receiving such marketing communications, personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions will still be processed.
If you apply for a position at GfK we collect Contact Data and Employment Application Data from you in order to make decisions about the possible conclusion of an employment contract.
Should we require further categories of your personal data in the course of the job application process or intend to use this data for purposes other than those specified above, we will provide you all information in advance as required by law through an additional privacy notice.
Your personal data may be transferred to one or more GfK Group affiliated companies as needed for data processing, storage, analysis, enrichment, appending, to provide you with access to our services or customer support or otherwise fulfill the purposes for which we retained the data.
If necessary and compatible with the purposes, we share personal data with:
We transfer data, including personal data, to a reasonable extent and if necessary in the course of any company reorganization, restructuring, merger or sale, or other transfer of assets. We ensure that the receiving party agrees to respect your personal data in a manner that is consistent with applicable data protection laws and the original purpose. We will continue to ensure the confidentiality of any personal data and give affected data subjects notice before personal data is transferred to another controller.
We will only disclose your personal data to public bodies where this is required by law. GfK will, for example, respond to requests from courts of law, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include authorities outside your country of residence.
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GfK Asia Pte Ltd
Europe (excluding the United Kingdom, Switzerland and the Nordics),Middle East and Africa
The United Kingdom
GfK UK Limited
GfK Switzerland AG
The Nordics (Scandinavia)
GfK Danmark A/S