With more paths to purchase than ever, and increasing volumes of data available about shoppers, it’s essential to understand purchase behavior. Who is your shopper and what influences their purchasing decisions? When they’ve made their mind up, which channels do they shop, when, how much do they buy and at what cost? GfK’s Shopper Behavior provides insights into these areas to support your retail strategy and marketing decisions.
Our shopper research experts combine GfK’s Consumer Panel data with numerous other primary sources and analysis to fully understand the purchase journey experience. Armed with this insight, you can influence purchasing decisions during any and all phases of the product lifecycle – in-store and online. For instance:
Many of our clients rely on GfK’s Shopper Behavior to provide the business KPIs that matter most to their performance, such as:
衡量市场份额和品牌绩效的产品跟踪比较工具。来自零售商和经销商的数据。对所有相关渠道的定期POS洞察见解。
准确及时的销售预测,可了解当前和未来对科技设备的需求。基于GfK的Point of Sales数据以及全球和本地专家的洞见。
我们将指定零售商的绩效整合到POS报告中,使制造商能够通过比较绩效来优化贸易支出。涵盖列出的所有品牌和型号。