Press

One year after lockdowns began, consumers still love brands – but loyalty may be up for grabs

Experts from Kia, Team One acted as judges for 10-day competition focused on electric vehicle ...

Desire for EVs has grown 150% in just two years among these key buyer groups – GfK AutoMobility™

Provides marketers with full transparency into the modeling process, streamlining activation

New framework bridges the gap between consumer attitudes and actual behavior to measure brand ...

For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month

Undergraduate teams will draw on data science, analytics as they vie for $5,000 prize

GfK identifies three trends driving this year's peak season

Latest COVID-19 study reveals Millennials are 73% more likely to spend more, 39% more likely to ...

MRI-Simmons’ National Cannabis Study reveals ‘COVID Cannabis Consumers’ turning to Marijuana, CBD, ...

In new GfK Consumer Pulse research, plans for upcoming holidays focus on staying local, buying ...

GfK Consumer Life study shows that COVID-19 has not diminished consumers’ passion for “green” ...

‘Bounce-Back’ and ‘Live & Learn’ segments driving back-to-school and return-to-business choices

From computers to snacks, families have been spending on at-home schooling needs – and they plan to ...

Based on daily refreshed research, models also enable high-accuracy targeting of used-car intenders

GfK AutoMobility™ data shows that 0% financing, free maintenance offers are swaying hesitant buyers

New GfK research also shows that, while all US adults prefer a hybrid schooling model, more parents ...

New GfK research points to three game-changing trends that have gained momentum during the virus ...

Latest Sports Fan Study provides insight into the attitudes and behaviors of Sports Deprived” ...

In new GfK research, 71% of those who gathered in groups said they ignored distancing guidelines ...

New research from GfK shows that consumers are paying close attention to the moves brands make at ...

In wake of COVID-19, number of Nervous Americans is increasing

Essential topics to address will include protection of workers, consumers – GfK Consumer Pulse ...

Preliminary POS data track a remarkable comeback in unit, sales volume – after a drop of almost 50% ...

Consumers think online, in-person sellers should follow protocols, offer special services

GfK and Dstillery announce the availability of the most relevant and dynamic Auto Intender ad ...

While most of the US remains on some form of lockdown this week, many Americans say they still have ...

In new GfK research, US consumers cannot seem to decide if brands are uplifting the cause – or ...

New report provides insight into the attitudes and behaviors of ‘Nervous’ and ‘Accepting’ ...

Study shows that 22% of all US adults – over 55 million people – now use cannabis.

The Leader stores will provide directional insights to help the industry cope with today’s economic ...

Tapping into today’s elevated concerns about viruses like COVID-19 – as well as other airborne ...

The COVID-19 crisis will delay many new-vehicle purchases and leases – but nearly half of potential ...

Just-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have ...

Just-released research from GfK shows that nearly all (92%) Americans are aware of the novel ...

GfK will help retailers, manufacturers, and tech professionals leverage the benefits of ...

Accreditation comes at a time of increased importance and demand for high-quality,nationally ...

GfK North America is making new findings from its Auto Tech Insights study available to students ...

Alliance enables optimization of linear and addressable television campaigns using MRI-Simmons ...

In a panel at the National Retail Federation (NRF) annual conference, GfK’s Rachel Bonsignore ...

New US research from GfK suggests that consumers who plan to buy luxury cars (auto “intenders”) are ...

Insights from MRI-Simmons, GfK Consumer Life will illuminate tech anxiety in different age groups

In a joint presentation at the Insights Association’s Converge conference, GfK and BrandTotal will ...

A new Auto Tech Insights study from GfK is shedding light on the complex connections between ...

Cultural Suite allows marketers to reveal expanded target groups for culture-based marketing to all ...

According to new 2019 data from GfK’s US panel of independent tire dealers, out-the-door price ...

Students from any major can vie for a $5,000 prize

GfK will highlight two approaches to bringing data sets together for maximum insight.

Will co-present with Microsoft at leading consumer insights event

GfK’s Burnett will share new Gen Z insights at Marketing 2 Moms event

Growing concern about the environment is transforming consumer relationships with brands – in the ...

Alliance allows marketers to track social campaigns – including dark marketing -- that target ...

Will help implement Ingram Micro's internal Product Information Management (PIM) solution

In the past month, GfK has added over 1,400 independent tire sellers to the panel, giving GfK ...

At this year’s Groceryshop conference, GfK's Jola Burnett will reveal the complex and changing ...

With 1.8 million units sold, summer tires have accounted for $291 million in revenue YTD.

New insights from GfK’s FutureBuy® show that augmented reality (AR) and subscription services are ...

GfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the ...

GfK retail experts Joe Beier and Susan Stacey will share a wealth of insights into the new shopping ...

At NRF’s upcoming conference NRF NXT, GfK trend experts will reveal consumers’ needs, desires, and ...

At the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, ...

He brings over 25 years of marketing, research, and consulting experience to this new role.

The insights generated by this new partnership allow marketers to activate their offline brand ...

A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, ...

GfK research shows that people who see smart auto technologies as “must haves” still may have ...

MRI-Simmons, the leading provider of insights on the American consumer, today announced the launch ...

In two sessions at next week’s ARF AudiencexScience conference, two MRI-Simmons experts will share ...

While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite ...

Stevens will share best practices to ensure that decisions are based on data that is grounded in ...

Newly released research from MRI-Simmons shows that people who buy CBD items can be very different ...

While the US tire retail market still faces challenges, GfK point-of-sale (POS) data from outlets ...

Mobile phones and wearables are still the powerhouses in the $1.2 trillion technical consumer goods ...

Four in ten (41%) Hispanic moviegoers attend one movie a month or more, compared to 30% of all US ...

Two leading research firms combine their expertise in consumer insights, media profiling, and trends

According to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) ...

Drawing on data from GfK and other sources, a team of three undergraduates from City University of ...

The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued ...

While smartphones, tablets, and other digital technologies have made workers’ lives easier, a new ...

The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in ...

New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting ...

During this year’s Consumer Electronics Show (CES), GfK’s Automotive team is sharing new findings ...

The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first ...

The global market for consumer electronics ended the year 2018 with a six percent increase in sales ...

At CES 2019, GfK North America experts will reveal new insights into consumers’ desires and ...

Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a ...

Just-released 2018 GfK research shows that 45% of all US consumers believe that their smartphones ...

New insights from GfK MRI and E-Poll show which brands have the strongest alignment with fans of ...

MRI has just released results from the first National Cannabis Study, capturing the full spectrum ...

GfK has relaunched its NextGen Competition for undergraduates, challenging them to extract insights ...

At one of the premier events for thought leaders in consumer insights, GfK experts will play key ...

GfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data ...

GfK has launched its Consumer Insights Engine, the first solution to provide a true market view of ...

GfK’s Jola Burnett will help illuminate the values, aspirations, needs, and parenting styles of ...

GfK MRI's new graphically based analytical tool, Visual Reporter, cuts through data quickly to ...

To empower accurate planning and buying, GfK MRI has released 29 political targets based on its ...

GfK is strengthening its focus on in-store testing with the hiring of Thomas Schmidt, a consumer ...

GfK MRI and E-Poll Market Research have jointly developed and launched a uniquely rich platform ...

According to the GfK MRI American Kids Study, virtually all (94%) children ages 6 to 11 say they ...

In the first half of 2018, GfK recorded total sales of €45 billion for the global market for ...

New Cord Evolution research from GfK MRI shows that almost three-quarters (71%) of all US consumers ...