One year after lockdowns began, consumers still love brands – but loyalty may be up for grabs
Read moreExperts from Kia, Team One acted as judges for 10-day competition focused on electric vehicle ...
Read moreDesire for EVs has grown 150% in just two years among these key buyer groups – GfK AutoMobility™
Read moreProvides marketers with full transparency into the modeling process, streamlining activation
Read moreNew framework bridges the gap between consumer attitudes and actual behavior to measure brand ...
Read moreFor its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month
Read moreUndergraduate teams will draw on data science, analytics as they vie for $5,000 prize
Read moreGfK identifies three trends driving this year's peak season
Read moreLatest COVID-19 study reveals Millennials are 73% more likely to spend more, 39% more likely to ...
Read moreMRI-Simmons’ National Cannabis Study reveals ‘COVID Cannabis Consumers’ turning to Marijuana, CBD, ...
Read moreIn new GfK Consumer Pulse research, plans for upcoming holidays focus on staying local, buying ...
Read moreGfK Consumer Life study shows that COVID-19 has not diminished consumers’ passion for “green” ...
Read more‘Bounce-Back’ and ‘Live & Learn’ segments driving back-to-school and return-to-business choices
Read moreFrom computers to snacks, families have been spending on at-home schooling needs – and they plan to ...
Read moreBased on daily refreshed research, models also enable high-accuracy targeting of used-car intenders
Read moreGfK AutoMobility™ data shows that 0% financing, free maintenance offers are swaying hesitant buyers
Read moreNew GfK research also shows that, while all US adults prefer a hybrid schooling model, more parents ...
Read moreNew GfK research points to three game-changing trends that have gained momentum during the virus ...
Read moreLatest Sports Fan Study provides insight into the attitudes and behaviors of Sports Deprived” ...
Read moreIn new GfK research, 71% of those who gathered in groups said they ignored distancing guidelines ...
Read moreNew research from GfK shows that consumers are paying close attention to the moves brands make at ...
Read moreIn wake of COVID-19, number of Nervous Americans is increasing
Read moreEssential topics to address will include protection of workers, consumers – GfK Consumer Pulse ...
Read morePreliminary POS data track a remarkable comeback in unit, sales volume – after a drop of almost 50% ...
Read moreConsumers think online, in-person sellers should follow protocols, offer special services
Read moreGfK and Dstillery announce the availability of the most relevant and dynamic Auto Intender ad ...
Read moreWhile most of the US remains on some form of lockdown this week, many Americans say they still have ...
Read moreIn new GfK research, US consumers cannot seem to decide if brands are uplifting the cause – or ...
Read moreNew report provides insight into the attitudes and behaviors of ‘Nervous’ and ‘Accepting’ ...
Read moreStudy shows that 22% of all US adults – over 55 million people – now use cannabis.
Read moreThe Leader stores will provide directional insights to help the industry cope with today’s economic ...
Read moreTapping into today’s elevated concerns about viruses like COVID-19 – as well as other airborne ...
Read moreThe COVID-19 crisis will delay many new-vehicle purchases and leases – but nearly half of potential ...
Read moreJust-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have ...
Read moreJust-released research from GfK shows that nearly all (92%) Americans are aware of the novel ...
Read moreGfK will help retailers, manufacturers, and tech professionals leverage the benefits of ...
Read moreAccreditation comes at a time of increased importance and demand for high-quality,nationally ...
Read moreGfK North America is making new findings from its Auto Tech Insights study available to students ...
Read moreAlliance enables optimization of linear and addressable television campaigns using MRI-Simmons ...
Read moreIn a panel at the National Retail Federation (NRF) annual conference, GfK’s Rachel Bonsignore ...
Read moreNew US research from GfK suggests that consumers who plan to buy luxury cars (auto “intenders”) are ...
Read moreInsights from MRI-Simmons, GfK Consumer Life will illuminate tech anxiety in different age groups
Read moreIn a joint presentation at the Insights Association’s Converge conference, GfK and BrandTotal will ...
Read moreA new Auto Tech Insights study from GfK is shedding light on the complex connections between ...
Read moreCultural Suite allows marketers to reveal expanded target groups for culture-based marketing to all ...
Read moreAccording to new 2019 data from GfK’s US panel of independent tire dealers, out-the-door price ...
Read moreStudents from any major can vie for a $5,000 prize
Read moreGfK will highlight two approaches to bringing data sets together for maximum insight.
Read moreWill co-present with Microsoft at leading consumer insights event
Read moreGfK’s Burnett will share new Gen Z insights at Marketing 2 Moms event
Read moreGrowing concern about the environment is transforming consumer relationships with brands – in the ...
Read moreAlliance allows marketers to track social campaigns – including dark marketing -- that target ...
Read moreWill help implement Ingram Micro's internal Product Information Management (PIM) solution
Read moreIn the past month, GfK has added over 1,400 independent tire sellers to the panel, giving GfK ...
Read moreAt this year’s Groceryshop conference, GfK's Jola Burnett will reveal the complex and changing ...
Read moreWith 1.8 million units sold, summer tires have accounted for $291 million in revenue YTD.
Read moreNew insights from GfK’s FutureBuy® show that augmented reality (AR) and subscription services are ...
Read moreGfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the ...
Read moreGfK retail experts Joe Beier and Susan Stacey will share a wealth of insights into the new shopping ...
Read moreAt NRF’s upcoming conference NRF NXT, GfK trend experts will reveal consumers’ needs, desires, and ...
Read moreAt the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, ...
Read moreHe brings over 25 years of marketing, research, and consulting experience to this new role.
Read moreThe insights generated by this new partnership allow marketers to activate their offline brand ...
Read moreA new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, ...
Read moreGfK research shows that people who see smart auto technologies as “must haves” still may have ...
Read moreMRI-Simmons, the leading provider of insights on the American consumer, today announced the launch ...
Read moreIn two sessions at next week’s ARF AudiencexScience conference, two MRI-Simmons experts will share ...
Read moreWhile media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite ...
Read moreStevens will share best practices to ensure that decisions are based on data that is grounded in ...
Read moreNewly released research from MRI-Simmons shows that people who buy CBD items can be very different ...
Read moreWhile the US tire retail market still faces challenges, GfK point-of-sale (POS) data from outlets ...
Read moreMobile phones and wearables are still the powerhouses in the $1.2 trillion technical consumer goods ...
Read moreFour in ten (41%) Hispanic moviegoers attend one movie a month or more, compared to 30% of all US ...
Read moreTwo leading research firms combine their expertise in consumer insights, media profiling, and trends
Read moreAccording to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) ...
Read moreDrawing on data from GfK and other sources, a team of three undergraduates from City University of ...
Read moreThe Media Rating Council (MRC) Board of Directors has voted in favor of granting continued ...
Read moreWhile smartphones, tablets, and other digital technologies have made workers’ lives easier, a new ...
Read moreThe latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in ...
Read moreNew GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting ...
Read moreDuring this year’s Consumer Electronics Show (CES), GfK’s Automotive team is sharing new findings ...
Read moreThe global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first ...
Read moreThe global market for consumer electronics ended the year 2018 with a six percent increase in sales ...
Read moreAt CES 2019, GfK North America experts will reveal new insights into consumers’ desires and ...
Read moreUndergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a ...
Read moreJust-released 2018 GfK research shows that 45% of all US consumers believe that their smartphones ...
Read moreNew insights from GfK MRI and E-Poll show which brands have the strongest alignment with fans of ...
Read moreMRI has just released results from the first National Cannabis Study, capturing the full spectrum ...
Read moreGfK has relaunched its NextGen Competition for undergraduates, challenging them to extract insights ...
Read moreAt one of the premier events for thought leaders in consumer insights, GfK experts will play key ...
Read moreGfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data ...
Read moreGfK has launched its Consumer Insights Engine, the first solution to provide a true market view of ...
Read moreGfK’s Jola Burnett will help illuminate the values, aspirations, needs, and parenting styles of ...
Read moreGfK MRI's new graphically based analytical tool, Visual Reporter, cuts through data quickly to ...
Read moreTo empower accurate planning and buying, GfK MRI has released 29 political targets based on its ...
Read moreGfK is strengthening its focus on in-store testing with the hiring of Thomas Schmidt, a consumer ...
Read moreGfK MRI and E-Poll Market Research have jointly developed and launched a uniquely rich platform ...
Read moreAccording to the GfK MRI American Kids Study, virtually all (94%) children ages 6 to 11 say they ...
Read moreIn the first half of 2018, GfK recorded total sales of €45 billion for the global market for ...
Read moreNew Cord Evolution research from GfK MRI shows that almost three-quarters (71%) of all US consumers ...
Read more