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Smart Insights: Home and Living

Consumer goods retailers and manufacturers face a growing landscape of multi-channel savvy customers, who have an increasing desire and ability to research and compare products.

In order to be successful, ‘home and living’ businesses (e.g. DIY / Home Improvement, Gardening, Lighting and Building, Furniture, Housewares, Sanitary) need to combine a full view of the major market trends with a granular understanding of consumer demand, purchasing behavior and key influencers.

We bring together Point of Sales tracking, innovative research methods, the ability to combine multiple, complex data sets and sharp industry analysis to explain what is happening at every touch point where shoppers interact with your brand, products or services.

By turning our deep market data and custom research into relevant business insights, we help you identify smart ways to maximize your competitive performance in the home and living industry.

Markus Wittmann

+49 911 395-3087

Latest insights

Here you can find the latest insights for home and living industry. View all insights

- 08/31/18
- Press
- Technology
- Home and Living
- Global
- English
Smart homes turn livelier with voice assistants

GfK findings for the smart home market to be released at IFA 2018 in Berlin.
- 09/06/17
- Fashion and Lifestyle
- Home Appliances
- Financial Services
- Media and Entertainment
- Retail
- Technology
- Travel and Hospitality
- Automotive
- Consumer Goods
- FMCG
- Home and Living
- Market Opportunities and Innovation
- Consumer Life
- Global
- English
The mood of the world today – what are people thinking?

In this free on-demand webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
- 08/25/17
- Consumer Goods
- Home and Living
- Market Opportunities and Innovation
- Trends and Forecasting
- Global Study
- Global
- English
Garden centers should target people in their thirties and households with children under 12, according to GfK data

Nearly a third of the online population across 17 countries does gardening or yard work either daily or weekly, according to data just published by GfK. This includes a quarter (24 percent) who garden at least once a week, and a further seven percent who garden every day or most days. In contrast, 24 percent say they never do gardening.
- 07/27/17
- Home Appliances
- Retail
- Consumer Goods
- FMCG
- Home and Living
- Trends and Forecasting
- Global Study
- Global
- English
1 in 4 people entertain guests at home either daily or weekly

A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.

Solutions

Brand and Customer Experience (BaCE)

Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers. Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.
Consumer Panels

Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.
Point of Sales Tracking

Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.
Market Opportunities and Innovation (MOI)

Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.
Shopper

Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase.
User Experience (UX)

Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding. To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.
Geomarketing

Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.