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Smart insights: Retail

The pace of change in the retail industry is driven by digital advancements: more touchpoints, more product reviews and comparisons for consumers to access anytime, anywhere. And more variety in the path to purchase of shoppers.

To stay competitive and relevant, retail businesses need to understand evolving shopping behaviors and target group demands. They need to apply this knowledge to create differentiated experiences across both digital and physical environments.

Our retail industry research experts provide the insights to support you at every stage: from measuring your shoppers’ experiences and paths to purchase, to monitoring retail performance and trends.

Latest insights

Here you can find the latest insights for retail industry. View all insights

    • 01/21/19
    • Retail
    • South Africa
    • English

    Brand trends for 2019: winning consumer trust in a toxic climate

    From data breaches to fake news to state capture to corporate failures, issues of trust and transparency ruled the headlines in South Africa and the rest of the world throughout 2018. As we move into 2019, the central challenge brands will wrestle with is that of embracing new roles and business models that build trust with consumers and drive mutual value for company and consumer. Rachel Thompson, Insights Director at GfK South Africa outlines some of the trends we expect to shape the year to come.
    • 12/14/18
    • Retail
    • South Africa
    • English

    SA’s new generation of dads are cool, committed and in charge

    An article by Rachel Thompson, Insights Director at GfK South Africa, giving insight into South African dads and how their roles have evolved. The article reveals some facts about our country's fathers based on GFK Consumer Life, an annual longitudinal survey based on online interviews with a representative sample of connected, urban South African consumers.
    • 10/24/18
    • Retail
    • South Africa
    • English

    SA brands start the countdown to Black Friday 2018

    It's nearly time for the festive shopping season, preceded by Black Friday, an imported tradition that South African shoppers have made their own. With only a few weeks to go before Black Friday on 23 November, technical goods retailers and manufacturers are scrambling to get ready. So, what are the key factors likely to have a bearing on this event and what should we expect in 2018?
    • 09/27/18
    • Retail
    • South Africa
    • English

    South Africans browse on their smartphones, then purchase in a store

    South African Internet-connected consumers still gravitate towards brick and mortar shops for their purchases, with more shoppers practicing "webrooming" than "showrooming". A recent GfK South Africa report indicates that 58% of shoppers bought a product in-store after seeing it online, a phenomenon known as "webrooming".
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Contact us
Molemo Moahloli
South Africa
+27 11 803 1300