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Smart insights: Retail

The pace of change in the retail industry is driven by digital advancements: more touchpoints, more product reviews and comparisons for consumers to access anytime, anywhere. And more variety in the path to purchase of shoppers.

To stay competitive and relevant, retail businesses need to understand evolving shopping behaviors and target group demands. They need to apply this knowledge to create differentiated experiences across both digital and physical environments.

Our retail industry research experts provide the insights to support you at every stage: from measuring your shoppers’ experiences and paths to purchase, to monitoring retail performance and trends.

Latest insights

Here you can find the latest insights for retail industry. View all insights

    • 10/24/18
    • Retail
    • South Africa
    • English

    SA brands start the countdown to Black Friday 2018

    It's nearly time for the festive shopping season, preceded by Black Friday, an imported tradition that South African shoppers have made their own. With only a few weeks to go before Black Friday on 23 November, technical goods retailers and manufacturers are scrambling to get ready. So, what are the key factors likely to have a bearing on this event and what should we expect in 2018?
    • 09/27/18
    • Retail
    • South Africa
    • English

    South Africans browse on their smartphones, then purchase in a store

    South African Internet-connected consumers still gravitate towards brick and mortar shops for their purchases, with more shoppers practicing "webrooming" than "showrooming". A recent GfK South Africa report indicates that 58% of shoppers bought a product in-store after seeing it online, a phenomenon known as "webrooming".
    • 08/08/18
    • Retail
    • South Africa
    • English

    Brands should add to working moms' sense of wellbeing

    With unemployment rising in South Africa and slow economic growth, our country’s households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. GfK South Africa’s Consumer Life 2018 research reveals that half of middle-class digitally connected South African mothers (LSM 6 to 10) work full-time, while another 10% work part time. 
    • 04/18/18
    • Retail
    • South Africa
    • English

    The ‘ennial tribes: understanding Generation Y and Generation Z South Africans

    South Africa's young people - those aged below 35 years - make up 66% of the country's population. They're rapidly changing the workplace with their search for purpose, the consumer landscape with their demands for authenticity and personalisation, and society at large with their belief in social justice. Brands need to understand what makes them tick to secure a long-term future for their businesses. Rachel Thompson, Insights Director at GfK South Africa, sheds some light on the 'ennial tribes.
Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Contact us
Molemo Moahloli
South Africa
+27 11 803 1300
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