Understand the path to purchase to identify where consumers source, research and compare products. Determine pricing, promotion, marketing and merchandizing to drive sales of your product portfolio. Identify which manufacturers and retailers to partner with in order to build sales. Make strategic and tactical decisions fast using the latest consumer attitudes and behavior from GfK's consumer panels, Point of Sales data and advanced analytics.
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.
Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.