GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels. The resulting fully integrated, respondent-level dataset provides a reliable basis for granular analysis and reporting of even the most niche digital channels.
The beauty of GfK’s Audience Ascription Modelling is that because it is rooted in our high-quality audience measurement panels, it provides the same information that is available on channels with larger audiences, so broadcasters can:
The use of online panels to derive deep and high-quality information about website audiences is standard practice. Panels provide insight into the cross-use of measured digital properties and cross-device usage for reach and frequency figures. However, as the media market has fragmented, it has been challenging to measure smaller, digital channels (‘the longtail’) as these need a huge sample size to report valid data, including sites and campaigns with a small reach. GfK’s Audience Ascription Modelling provides the solution.
GfK Measurement Platform rileva e quantifica il comportamento cross-mediale dei consumatori su tutti i dispositivi: computer, tablet e cellulari.
La soluzione Audience Ascription Modelling di GfK combina la misurazione dell'audience basata sui nostri panel con dati socio-demografici, per fornire dati sull'audience dei tanti, piccoli canali di intrattenimento digitali.
Valutare i contenuti per tutti i canali media. Risultati consegnati 48 ore dopo la messa in onda. Lettura per diversi segmenti di audience rispetto a: motivazioni degli spettatori, performance delle clip promozionali e impatto dei principali indicatori.