Insights
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- 22/07/19
- Germany
- German
GfK Technology Trends: Consumers gaining controlCatching the consumer’s attention, trust, and loyalty has become more challenging than ever for brands and retailers. Two thirds of consumers feel that fulfilment of their wishes and needs are more than ever in their hands. So who is in the driver’s seat? Find out more about the future of technical consumer goods in Germany in our management summary from this years GfK Insight Summit.
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- 19/07/19
- Fashion and Lifestyle
- Financial Services
- Industrial Goods
- Media and Entertainment
- Retail
- Technology
- Travel and Hospitality
- Automotive
- Consumer Goods
- Energy
- Geomarketing
- RegioGraph
- Geodata
- Regional Market Data
- Germany
- German
GfK Webinar: Regionale Zielgruppenanalysen mit RegioGraphMelden Sie sich jetzt kostenfrei zu unserem GfK Live-Webinar "Regionale Zielgruppenanalysen mit RegioGraph" am 25. Juli von 15 bis 16 Uhr an.
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- 15/07/19
- Germany
- German
Bringing retailer-industry partnership in the non-food market to the next levelEmancipated shoppers are often overwhelmed with the great variety of offers and information and prefer less choice to ease purchase decisions. Obviously less is sometimes more. But how can you optimize information and reduce options? What is the right choice to meet the needs of your consumers?
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- 12/07/19
- Consumer Insights
- Consumer Insights Engine
- Germany
- German
GfK Webinar - The secret to winning in the online jungleCombining new data to bring you closer to your consumers’ purchase journey.
Recording and presentation of the webinar is now available!
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- 11/07/19
- Marketing Effectiveness
- GfK Ad Fit Optimizer
- Germany
- German
GfK Ad Fit Optimizer (AFO)TV und Online-Videos/Banner in Social Media Umfeldern bewerten, um optimale Markenerlebnisse zu schaffen.
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- 11/07/19
- Fashion and Lifestyle
- Financial Services
- Retail
- Geomarketing
- Geodata
- Germany
- German
Bild des Monats: Einzelhandelsumsatz privater Konsum, Europa 2018Das GfK Bild des Monats für Juli zeigt den stationären Einzelhandelsumsatz am privaten Konsum im Jahr 2018 im europäischen Ländervergleich.
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- 08/07/19
- Germany
- German
Winning with insights: Market reality as new focus north in designing data analytics solutionsIn the field of data analytics, business intelligence and market research, the number of suppliers, solutions and offerings have multiplied. When selecting solutions and partners, it’s all about quality, relevance, timeliness and easy accessibility of insights – four dimensions that give a new focus and drive to GfK’s data analytics solution design.
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- 05/07/19
- Fashion and Lifestyle
- Financial Services
- Industrial Goods
- Media and Entertainment
- Retail
- Technology
- Travel and Hospitality
- Automotive
- Consumer Goods
- Energy
- Geomarketing
- RegioGraph
- Geodata
- Germany
- German
Aufzeichnung des Webinars "Expansionsplanung mit RegioGraph"Schauen Sie sich jetzt die Aufzeichnung zum Webinar vom 25. Juni an!
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- 04/07/19
- Germany
- German
GfK Reports – sofort verfügbare Insights für SieVerfügbare Studien zu Ihrer Zielgruppe, aktuellen Trends, lokalen sowie globalen Märkten
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- 01/07/19
- Germany
- German
Unleash the Power: How to answer key business questions by smart data integrationBig data is the key to smart business decisions in digitized times. Yet, we all know that behind this simple statement an entire universe of challenges unfolds. To unleash the power of data, we at GfK work on pragmatic ways to overcome the complexities of data integration and provide the information you need for your day-to-day business.
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- 01/07/19
- FMCG
- Consumer Panels
- Germany
- German
Consumer Index Mai 2019Seit Jahresbeginn bietet Aldi seine dauergelisteten Marken in Promotions an - Was bedeutet das für den übrigen Handel?
