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  • GfK Technology Trends: Consumers gaining control
    • 22/07/19
    • Germany
    • German

    GfK Technology Trends: Consumers gaining control

    Catching the consumer’s attention, trust, and loyalty has become more challenging than ever for brands and retailers. Two thirds of consumers feel that fulfilment of their wishes and needs are more than ever in their hands. So who is in the driver’s seat? Find out more about the future of technical consumer goods in Germany in our  management summary from this years GfK Insight Summit.

  • GfK Webinar: Regionale Zielgruppenanalysen mit RegioGraph
    • 19/07/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • RegioGraph
    • Geodata
    • Regional Market Data
    • Germany
    • German

    GfK Webinar: Regionale Zielgruppenanalysen mit RegioGraph

    Melden Sie sich jetzt kostenfrei zu unserem GfK Live-Webinar "Regionale Zielgruppenanalysen mit RegioGraph" am 25. Juli von 15 bis 16 Uhr an.

  • IFA 2019
    • 18/07/19
    • Home Appliances
    • Technology
    • Germany
    • German

    06/09/19 - 11/09/19
    IFA 2019

    Meet GfK @ IFA 2019

  • Bringing retailer-industry partnership in the non-food market to the next level
    • 15/07/19
    • Germany
    • German

    Bringing retailer-industry partnership in the non-food market to the next level

    Emancipated shoppers are often overwhelmed with the great variety of offers and information and prefer less choice to ease purchase decisions. Obviously less is sometimes more. But how can you optimize information and reduce options? What is the right choice to meet the needs of your consumers?

  • GfK Webinar - The secret to winning in the online jungle
    • 12/07/19
    • Consumer Insights
    • Consumer Insights Engine
    • Germany
    • German

    GfK Webinar - The secret to winning in the online jungle

    Combining new data to bring you closer to your consumers’ purchase journey.

    Recording and presentation of the webinar is now available!

  • GfK Ad Fit Optimizer (AFO)
    • 11/07/19
    • Marketing Effectiveness
    • GfK Ad Fit Optimizer
    • Germany
    • German

    GfK Ad Fit Optimizer (AFO)

    TV und Online-Videos/Banner in Social Media Umfeldern bewerten, um optimale Markenerlebnisse zu schaffen.

  • Bild des Monats: Einzelhandelsumsatz privater Konsum, Europa 2018
    • 11/07/19
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Geomarketing
    • Geodata
    • Germany
    • German

    Bild des Monats: Einzelhandelsumsatz privater Konsum, Europa 2018

    Das GfK Bild des Monats für Juli zeigt den stationären Einzelhandelsumsatz am privaten Konsum im Jahr 2018 im europäischen Ländervergleich. 

  • Winning with insights: Market reality as new focus north in designing data analytics solutions
    • 08/07/19
    • Germany
    • German

    Winning with insights: Market reality as new focus north in designing data analytics solutions

    In the field of data analytics, business intelligence and market research, the number of suppliers, solutions and offerings have multiplied. When selecting solutions and partners, it’s all about quality, relevance, timeliness and easy accessibility of insights – four dimensions that give a new focus and drive to GfK’s data analytics solution design.

  • Aufzeichnung des Webinars "Expansionsplanung mit RegioGraph"
    • 05/07/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • RegioGraph
    • Geodata
    • Germany
    • German

    Aufzeichnung des Webinars "Expansionsplanung mit RegioGraph"

    Schauen Sie sich jetzt die Aufzeichnung zum Webinar vom 25. Juni an!

  • GfK Reports – sofort verfügbare Insights für Sie
    • 04/07/19
    • Germany
    • German

    GfK Reports – sofort verfügbare Insights für Sie

    Verfügbare Studien zu Ihrer Zielgruppe, aktuellen Trends, lokalen sowie globalen Märkten

  • Unleash the Power: How to answer key business questions by smart data integration
    • 01/07/19
    • Germany
    • German

    Unleash the Power: How to answer key business questions by smart data integration

    Big data is the key to smart business decisions in digitized times. Yet, we all know that behind this simple statement an entire universe of challenges unfolds. To unleash the power of data, we at GfK work on pragmatic ways to overcome the complexities of data integration and provide the information you need for your day-to-day business. 

  • Consumer Index Mai 2019
    • 01/07/19
    • FMCG
    • Consumer Panels
    • Germany
    • German

    Consumer Index Mai 2019

    Seit Jahresbeginn bietet Aldi seine dauergelisteten Marken in Promotions an - Was bedeutet das für den übrigen Handel?