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  • Explore the future of custom research
    • 29/07/19
    • Austria
    • German

    Explore the future of custom research

    As much as we might strive to industrialize and automate to speed market research, we realize that our clients from diverse industries have more critical needs beyond cost and timelines. Digitization, globalization, and personalization require that companies identify the relevant information in ever growing data lakes. We at GfK are working in two dimensions to bring custom research to the next level.

  • GfK Technology Trends: Consumers gaining control
    • 22/07/19
    • Austria
    • German

    GfK Technology Trends: Consumers gaining control

    Catching the consumer’s attention, trust, and loyalty has become more challenging than ever for brands and retailers. Two thirds of consumers feel that fulfilment of their wishes and needs are more than ever in their hands. So who is in the driver’s seat? Find out more about the future of technical consumer goods in Germany in our  management summary from this years GfK Insight Summit.

  • IFA 2019
    • 18/07/19
    • Home Appliances
    • Technology
    • Austria
    • German

    06/09/19 - 11/09/19
    IFA 2019

    Meet GfK @ IFA 2019

  • GfK Stimmungsbarometer 1. HJ 2019
    • 18/07/19
    • Financial Services
    • Austria
    • German

    GfK Stimmungsbarometer 1. HJ 2019

    Ist der Höhenflug der Immobilien als interessanteste Anlageform erstmals gestoppt?

  • OeKB-Studie: Inlandsinvestitionen wesentliche Stütze des Exportgeschäfts
    • 16/07/19
    • Financial Services
    • Austria
    • German

    OeKB-Studie: Inlandsinvestitionen wesentliche Stütze des Exportgeschäfts

    Exportaussichten, Zukunftsinvenstitionen & Substainable Finance 
    OeKB-GfK-Studie 2019

  • Bringing retailer-industry partnership in the non-food market to the next level
    • 15/07/19
    • Austria
    • German

    Bringing retailer-industry partnership in the non-food market to the next level

    Emancipated shoppers are often overwhelmed with the great variety of offers and information and prefer less choice to ease purchase decisions. Obviously less is sometimes more. But how can you optimize information and reduce options? What is the right choice to meet the needs of your consumers?

  • GfK Ad Fit Optimizer (AFO)
    • 11/07/19
    • Marketing Effectiveness
    • GfK Ad Fit Optimizer
    • Austria
    • German

    GfK Ad Fit Optimizer (AFO)

    TV und Online-Videos/Banner in Social Media Umfeldern bewerten, um optimale Markenerlebnisse zu schaffen.

  • Winning with insights: Market reality as new focus north in designing data analytics solutions
    • 08/07/19
    • Austria
    • German

    Winning with insights: Market reality as new focus north in designing data analytics solutions

    In the field of data analytics, business intelligence and market research, the number of suppliers, solutions and offerings have multiplied. When selecting solutions and partners, it’s all about quality, relevance, timeliness and easy accessibility of insights – four dimensions that give a new focus and drive to GfK’s data analytics solution design.

  • GfK Reports – sofort verfügbare Insights für Sie
    • 04/07/19
    • Austria
    • German

    GfK Reports – sofort verfügbare Insights für Sie

    Verfügbare Studien zu Ihrer Zielgruppe, aktuellen Trends, lokalen sowie globalen Märkten

  • Unleash the Power: How to answer key business questions by smart data integration
    • 01/07/19
    • Austria
    • German

    Unleash the Power: How to answer key business questions by smart data integration

    Big data is the key to smart business decisions in digitized times. Yet, we all know that behind this simple statement an entire universe of challenges unfolds. To unleash the power of data, we at GfK work on pragmatic ways to overcome the complexities of data integration and provide the information you need for your day-to-day business. 

  • #bAhead! Integrated insights with GfK tech-enabled data analytics:
    • 26/06/19
    • Austria
    • German

    #bAhead! Integrated insights with GfK tech-enabled data analytics:

    The value of knowledge was at the centre of this year’s GfK Insight Summit in Munich. Together with external speakers, our experts show cased that the value of knowledge is beyond providing descriptive data. It is about integrative prescriptive analytics.

  • CSR Monitor 2019
    • 24/05/19
    • Austria
    • German

    CSR Monitor 2019

    Mit sozialer Verantwortung zum Unternehmenserfolg