As much as we might strive to industrialize and automate to speed market research, we realize that our clients from diverse industries have more critical needs beyond cost and timelines. Digitization, globalization, and personalization require that companies identify the relevant information in ever growing data lakes. We at GfK are working in two dimensions to bring custom research to the next level.
Catching the consumer’s attention, trust, and loyalty has become more challenging than ever for brands and retailers. Two thirds of consumers feel that fulfilment of their wishes and needs are more than ever in their hands. So who is in the driver’s seat? Find out more about the future of technical consumer goods in Germany in our management summary from this years GfK Insight Summit.
Meet GfK @ IFA 2019
Ist der Höhenflug der Immobilien als interessanteste Anlageform erstmals gestoppt?
Exportaussichten, Zukunftsinvenstitionen & Substainable Finance
Emancipated shoppers are often overwhelmed with the great variety of offers and information and prefer less choice to ease purchase decisions. Obviously less is sometimes more. But how can you optimize information and reduce options? What is the right choice to meet the needs of your consumers?
TV und Online-Videos/Banner in Social Media Umfeldern bewerten, um optimale Markenerlebnisse zu schaffen.
In the field of data analytics, business intelligence and market research, the number of suppliers, solutions and offerings have multiplied. When selecting solutions and partners, it’s all about quality, relevance, timeliness and easy accessibility of insights – four dimensions that give a new focus and drive to GfK’s data analytics solution design.
Verfügbare Studien zu Ihrer Zielgruppe, aktuellen Trends, lokalen sowie globalen Märkten
Big data is the key to smart business decisions in digitized times. Yet, we all know that behind this simple statement an entire universe of challenges unfolds. To unleash the power of data, we at GfK work on pragmatic ways to overcome the complexities of data integration and provide the information you need for your day-to-day business.
The value of knowledge was at the centre of this year’s GfK Insight Summit in Munich. Together with external speakers, our experts show cased that the value of knowledge is beyond providing descriptive data. It is about integrative prescriptive analytics.
Mit sozialer Verantwortung zum Unternehmenserfolg