China 30.04.2021
AWE2021电冰箱盘点
整体趋势
关键词:套系、保鲜、自由嵌入、智化大屏
AWE2021期间,电冰箱主力品牌纷纷发力套系产品,推出针对不同人群、不同使用需求的套系产品系列。众多品牌以保鲜功能为核心,寻找各自的差异化卖点。产品方面,自由嵌入式冰箱成为高端消费者未来的重要选择类型。随着5G技术的逐渐普及,智化大屏等智能冰箱成为未来竞争重要的着力点。
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![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/505.jpg?width=701&height=392&name=505.jpg)
关键词:生熟分储、真空+冰温
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/505.jpg?width=701&height=392&name=505.jpg)
关键词: 智慧家庭全场景解决方案、无屏语音
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/506.jpg?width=700&height=394&name=506.jpg)
关键词: 全屋互联、 嵌入式
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/507.jpg?width=700&height=394&name=507.jpg)
关键词:美妆专属、智能拍摄
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/508.jpg?width=701&height=394&name=508.jpg)
关键词:AI智能语音交互
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/509.jpg?width=701&height=393&name=509.jpg)
关键词:MNC+净味技术、5G生态
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/510.jpg?width=701&height=393&name=510.jpg)
关键词:全屋智能解决方案+“璀璨”套系
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/511.jpg?width=700&height=393&name=511.jpg)
关键词:信息无缝流转、急冷智屏
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/512.jpg?width=700&height=393&name=512.jpg)
关键词:智能化场景
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/513.jpg?width=700&height=394&name=513.jpg)
关键词:全屋智能
![](https://www.gfk.com/hs-fs/hubfs/website/insights_images/514.jpg?width=701&height=393&name=514.jpg)
帮助行业总览市场发展趋势、洞察新兴消费者需求、把握行业突破口,为企业找准战略发展方向、加快推进生态创新、率先实现数字化转型提供深度参考。扫描下方二维码,获取完整白皮书。
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