GfK’s Sarah Gleason, Senior Vice President of Shopper and Retail Strategy, has been elected as an honoree in the inaugural class of the Path to Purchase Institute’s (P2PI) Women of Excellence. Gleason was chosen by a committee of editors from Shopper Marketing magazine and P2PI senior staffers for her innovative skills in shopper marketing and her passion to inspire others.
All in all, over 100 women were recognized during a special reception held yesterday in conjunction with the Path to Purchase Expo in Rosemont, Illinois.
Path to Purchase Institute’s Women of Excellence celebrates women in brand marketing, retail and solutions professionals who have had significant involvement in influencing shoppers along the path to purchase.
“We are thrilled to see a leader of Sarah’s vision and caliber honored for her contributions to shopper marketing,” said Gary Schanzer, Managing Director of Shopper and Retail Strategy at GfK. “Sarah has become a recognized voice in the industry and an advocate for new ways of thinking about and studying the shopper experience. Her passion, commitment and shopper-centric thinking make her the ideal honoree for P2PI’s Women of Excellence.”
The 2016 honorees list includes pioneering female leaders across the retail industry, from companies such as 7-Eleven, Albertsons, Catapult Marketing, Coty, Del Monte Foods, GlaxoSmithKline, Grey Advertising, J. M. Smucker, Nestle USA, Pepsi, SC Johnson & Son, Starbucks, Target, TPN Advertising and many more. Click here to see the complete list.
At GfK, Gleason is expert at developing and institutionalizing actionable marketing strategies, before and in the store. Her background includes extensive experience in brand management, new product development, and strategy.
Gleason holds a Master’s of Business Administration in Marketing from the University of Pennsylvania-The Wharton School; and a Bachelor’s of Arts in Economics from Bucknell University.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.