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We have surpassed more than half-way through the year, and we continue to face disruptions in the global economy. Some of the challenges that are facing the Consumer Technology and Durables industry include:
With a loss of 10% market growth since 2021, the industry is feeling the effects of all these challenges. As growth slows, leaders must be savvy about where to focus sales, marketing, and product efforts to stay ahead of the competition.
Watch our summarized insights video to hear about consumer trends from Norbert Herzog, Senior Global Strategic Insights Managers at GfK; Madalina Carstea, Head of Global Sales at GfK; and Jutta Langer, Vice President of Consulting at GfK.