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POS Tracking

Tanto los distribuidores como los fabricantes están siempre bajo presión para desarrollar productos y servicios que maximicen las ventas y los beneficios, a su vez, conseguir que los clientes vuelvan.

El éxito se basa en contar con los datos de ventas del canal minoristas más actualizados, al igual que comprender qué productos y servicios tienen un buen desempeño en el mercado (y cuáles no). Con esta información, las empresas pueden establecer estrategias claras para el crecimiento comercial y aumentar el retorno de la inversión.

Nuestros expertos en  POS Tracking (POS, por sus siglas en inglés) mantienen a nuestros clientes al día sobre qué productos se venden, dónde, cuándo y a qué precio. Al utilizar información de ventas reales de los distribuidores y revendedores, ayudamos a tener un seguimiento de la cuota de mercado y rendimiento de la marca de nuestros clientes y su competencia, a la vez que analizamos las tendencias de mercado locales y globales.

Nuestras perspectivas inteligentes les permiten a nuestros clientes alinear la disponibilidad de un producto con la demanda de mercado prevista, así como optimizar la variedad de productos, distribución y estrategia de fijación de precios.

Únase a nosotros

Recogemos datos del POS de distribuidores, vendedores y minoristas para facilitar la adaptación a los mercados actuales y su cambio constante. Por ello buscamos nuevos colaboradores diariamente.

Últimas tendencias

Aquí puede encontrar las últimas tendencias sobre Point of Sales Tracking. Siga leyendo

    • 01/31/18
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    What the tech is going on? The latest global trends and what to look out for in 2018

    We’re underway with 2018 and if you’re at all interested in tech, you’ve probably already read about the latest developments in the market. However, you might want to take a look at what we have in stall for you. Using our world-renowned point of sales insights, we‘ve put together a guide to the major trends from last year and what to watch out for in the months to come.

    Are smartphones really still setting records?

    They may have been around for a while, but these devices are still having a massive impact on today’s tech industry. Last year, manufacturers sold a whopping 1.460 billion smartphones at an average price of USD 323, with demand in Emerging Asia and Eastern Europe boosting sales in this market. Meanwhile, consumers in North America, Western Europe and Developed Asia are purchasing premium models with improved features such as larger screens, better processing power and longer battery life. In countries like Russia and India, the sales of cheaper smartphones are gaining importance. Feature phones are not over the hill either. These products are proving to be particularly popular among the elderly in developed markets.

    Have tablets hit their peak?

    The increase in tablet sales and the drop in demand for PCs were big stories in the tech world a few years ago, but it seems tablets have hit their peak. Retail channel sales of media tablets fell globally by 18% in 2017 when compared to the previous year (Jan-Oct). This was due to a severe decline in emerging markets, where these products account for 34% of the demand for computers (desktops, laptops and tablet computers). While tablets are still popular and often the go-to device for media consumption on the go, the steady rise of this product group appears to have come to a stop. This trend overlaps with the resurgence of personal computer sales, predominately ultra-thin notebooks. Driven by Western Europe and APAC, these products account for 10% of the global retail demand (excluding North America).

    TV and the smart home

    Consumers are looking for bigger TVs, especially in China, where it’s expected they will push the average screen size to 54.1 inches by 2020. But these products are not only getting bigger, they are getting smarter – 68% of all TVs sold are now “smart”. The idea of the smart home will continue to grow in other areas too. Smart appliances and Internet of Things devices are experiencing triple digit growth rates as people are starting to buy into the industry vision for the connected home. That’s especially true in the United States, which – despite consumer skepticism – remains the largest market for smart devices.

    The reality of virtual reality

    For virtual reality, consumers are still waiting for the must have content and applications to arrive. However, given recent announcements from leading entertainment studios, such as VR storytelling in films and the broadcasting of sports matches in VR, this is likely to change in 2018. It’s also expected that stand alone and untethered devices will come into play, for example the Oculus Go. Meanwhile, the market is split between cheap VR head mounts where users can use their smartphones and more expensive head mounted displays for gaming. Due to weak sales of head mounted devices in 2017, this category has shown only moderate volume growth year-on-year with +2% in units. Nevertheless, a 19% increase in value indicates that the market is heading towards devices that are more sophisticated. In fact, their sales share increased from 17% in 2016 to 27% in 2017.* Another fascinating insight is that the main sales channel for premium devices is not online anymore, but the real world, i.e. offline retail stores. For VR, it appears the immediate real-life experience of the technology is an important factor in turning buyers on to virtual reality. In Europe in 2017, 50% of sales for head mounted displays came from offline outlets (compared to 39% in 2016).* *GfK POS data 10 European Countries 2016, 2017 Arndt Polifke is the Global Director of Telecom at GfK. To share your thoughts, please email arndt.polifke@gfk.com or leave a comment below.
    • 01/24/18
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    What the tech is going on? The latest global trends and what to look out for in 2018

    Using our world-renowned point of sales insights, we‘ve put together a guide to the major trends from last year and what to watch out for in the months to come. 
    • 01/24/18
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Global smartphone average sales price sees record year-on-year growth in 4Q17

    Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.
    • 01/09/18
    • Industrial Goods
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Point of Sales Tracking
    • Trends and Forecasting
    • Global
    • English

    Tech developments that will impact your supply chain in 2018

    Fast changing customer purchase cycles have made supply chains more and more complex in the tech industry. The network of resources and suppliers has significantly expanded and has increased in complexity due to globalization. Today’s businesses must be able to quickly identify changes in consumer demand in order to adapt their supply chains for maximum efficiency.
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