Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.
The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.
Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.
Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.
Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.
Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.
Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.
Technology and Durables
Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.
Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.
Media and Entertainment
State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.
Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.
Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.
Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.
Market and Retail Intelligence
We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.
Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.
Marketing and Sales Effectiveness
Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.
Consumer and Shopper Intelligence
Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.
Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.
One powerful platform that combines market, consumer and brand intelligence supercharged with AI-powered recommendations.
AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
gfknewron for Retail
Unlock robust market, consumer, and brand insights for futureproof retail.
Six months into 2022, and many uncertainties continue to shake the global economy. Consumer Technology & Durables leaders face many new challenges, including:
All of these challenges are massively contrasting with the growth that the industry faced in 2021, when sales jumped by 12% year-over-year.
As growth slows, leaders must be savvy about where to focus sales, marketing, and product efforts to stay ahead of the competition.
Watch our insights video to hear about the trends and how to leverage them from Norbert Herzog and Jan Lorbach, both Senior Global Strategic Insights Managers at GfK.
Here are some ways to react to the current market conditions
Get the full State of Consumer Tech & Durables 2022 report with all the latest trends and expert insights so that you can evolve your strategies to close out 2022 strong.
Learn in our blog article the different strategies you can use to deliver value to consumers facing inflation.
How can brands & businesses be truly sustainable in the consumer technology & durables sector? GfK provides you with strategies to do so. Find out more now!
How do consumers make their choices in 2022? Understand that, by joining Lenneke Schils in this webinar on behavior change & buyer choices. Watch now!
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