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Six months into 2022, and many uncertainties continue to shake the global economy. Consumer Technology & Durables leaders face many new challenges, including:
All of these challenges are massively contrasting with the growth that the industry faced in 2021, when sales jumped by 12% year-over-year.
As growth slows, leaders must be savvy about where to focus sales, marketing, and product efforts to stay ahead of the competition.
Watch our insights video to hear about the trends and how to leverage them from Norbert Herzog and Jan Lorbach, both Senior Global Strategic Insights Managers at GfK.
Here are some ways to react to the current market conditions
Get the full State of Consumer Tech & Durables 2022 report with all the latest trends and expert insights so that you can evolve your strategies to close out 2022 strong.
How do shoppers react to often drastic budget squeezes – and how can manufacturers and retailers best master these new realities?
Identify your lost shoppers, understand their motivators and learn how to win them back. Read our blog.
GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2021.