6 Macro trends for marketers in Consumer Technology and Durables in 2022

In 2021, the Consumer Technology and Durables market achieved an all-time high for consumer share of wallet. Despite high demand, businesses face ongoing and emerging challenges that will impact industry growth. Conflict in Ukraine, for instance, is further escalating cost pressures across the supply chain. Companies leveraging the latest market and consumer data are better equipped to navigate these challenges.

The infographic below highlights the key macro trends impacting the industry in 2022.

6 Macro trends for marketers in 2022


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Our latest report draws on extensive research to unpack the most significant trends affecting the sector, as well as recommendations to leverage them.

Download the State of Consumer Technology and Durables Report to gain deeper insights into the industry – and the strategies brands and retailers should adopt to thrive in a shifting marketplace.

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