The State of Consumer Technology & Durables Report
Find growth amid the uncertainty with trusted expert insights
Play to win in 2022
The Consumer Technology and Durables sector faces massive challenges in 2022. After huge growth last year, it now sees a marked deceleration, exacerbated by inflationary pressures and geopolitical instability. And, as Covid-19’s grip eases, new lifestyle patterns emerge.
Despite the uncertainty, there’s still growth to be found for smart brands and retailers. GfK forecasts the industry will grow by 2% and $1.4bn total sales value this year. To stake your claim, you just need to know where to look.
Market growth deceleration in 2022
Higher shipping costs in 2022
2021 Sales growth by premium brands
Download our State of Consumer Technology and Durables Report
Its actionable insights and latest data can help you build winning strategies and pivot quickly as markets change.
We have identified four strategies to success:
Multifunctionality is a must – devices must interconnect more, add more value, and answer the needs of changing lifestyles
Uncertainty abounds – why your plans and budgets must adapt to everything from conflicts to constricted supply chains
Seizing the upgrade opportunity – when consumers buy bigger and better, make sure it’s from you
Owning sustainability – embedding the credentials consumers want into your products, channels, and entire brand
About the report
This free-to-download report – the latest in a bi-annual series – draws from data clients can find within gfknewron, plus expert insight from our executives and data analysts. It provides a snapshot of key macro trends in the global Consumer Technology and Durables sector in 2022 with regional breakdowns for key regions, and practical strategies to help you navigate the uncertainty and thrive.
Don’t miss out on this essential intelligence. To get your free copy enter your details in the form above. And, for the latest insights, data, and reports as soon as they’re available, make sure you opt into future updates too.
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